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December 02, 2011

News in Brief

News in Brief, December 2011

Amway Finalist for Secretary’s Award for Corporate Excellence

Amway China has been selected as one of 13 finalists for the Secretary of State’s 2011 Award for Corporate Excellence (ACE). These U.S. companies were chosen from 62 nominations submitted by American Ambassadors around the world. ACE finalists are international business leaders who recognize the vital role that U.S. businesses play abroad as good corporate citizens.

Amway China was chosen for the company’s contribution to the overall growth and development of the local economy in China by building up the business acumen and human capital of independent distributors; fostering entrepreneurship; recruiting locally, investing in building its workforce abilities, promoting its management staff from within; and fostering an environment of volunteerism.

The Secretary of State has awarded the ACE since 1999 to recognize American companies who lead in socially responsible activities and contribute to the overall growth and development of the local economy in which they work. The Department of State works with business to further these best practices worldwide and to recognize efforts to improve lives at home and abroad. The 2011 ACE winners will be announced at the annual ceremony hosted by Secretary of State Hillary Clinton later this month.

Nu Skin to Acquire LifeGen Technologies

Nu Skin Enterprises Inc., the global direct seller of anti-aging products, has announced that it has executed a letter of intent to acquire LifeGen Technologies LLC, a genomics company based in Madison, Wis., for $11,662,500. The letter of intent includes the acquisition of substantially all of the assets of LifeGen, including its tissue bank, proprietary gene expression database, patents and intellectual property related to gene research. In connection with the transaction, the company will also enter into consulting agreements with LifeGen Co-Founders Richard Weindruch, Ph.D., and Tomas Prolla, Ph.D., and the two will continue to serve on the Nu Skin Anti-Aging Scientific Advisory Board.

The company initiated its scientific collaboration with LifeGen in 2009. Since that time, LifeGen’s proprietary genetic science has supported Nu Skin’s ‘super class’ of anti-aging products, including the company’s most recent introduction of the ageLOC R2 nutritional supplement. The acquisition will further enhance Nu Skin’s position in the anti-aging industry by bringing LifeGen, a company based on more than 30 years of aging research, in house.

Pursuant to the terms of the letter of intent, the acquisition is subject to completion of a definitive purchase agreement, due diligence and other closing conditions. Assuming satisfactory due diligence, Nu Skin expects to close the acquisition prior to the end of the year.

Neways Prepares to Launch in Korea

Neways is continuing the company’s Asian expansion by opening a new market this month in Korea, the third-largest direct-selling market in the Asia/Pacific region and fifth in the world.

To officially launch the Korea market, Neways will hold its annual Japan Crystal Diamond Convention in Seoul, with a ribbon-cutting ceremony and other celebratory events. With a new showroom and offices located in Seoul’s Gangnam district, Neways Korea will be led by new Market Manager Jong Suk Lee.

In related news, Neways is moving forward with preparations to open in Thailand in 2012, with additional Asian markets to come in the near future.

Neways produces safe and effective nutritional, personal care and household products. Several hundred thousand active Neways distributors share the products in 28 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

GeneLink Biosciences Agrees to Sell GeneWize Life Sciences

GeneLink Biosciences Inc., a consumer genomics biotech company, has finalized a definitive agreement with Capsalus Corp., a public company operating in the health and wellness space, to sell the stock of its wholly owned direct selling subsidiary GeneWize Life Sciences Inc., pending GeneLink shareholder approval and other related terms.

The divestiture of GeneWize marks a major milestone in GeneLink’s plans to focus the business around the company’s core competencies and outsource sales and marketing to established players in discrete channels, including GeneWize, which will continue to market and distribute GeneLink products.

The deal secures Capsalus’ stake in the combined $20 billion market of skin care, weight management and wellness supplements in the United States. Earning distinction as the first network sales company to focus on providing individually customized nutritional formulations based on a consumer’s personal DNA assessment, GeneWize generated more than $25 million in revenues over the past three years.

Mannatech and TWU to Head Online Health and Nutrition Program

Mannatech Inc., the provider of nutritional supplements and skincare products based on Real Food Technology® solutions, and Texas Woman’s University (TWU) announced the development of a unique online university-level course in nutrition and personal health coaching.

Taught by TWU faculty, this 45-hour self-paced continuing education course will be available to both health professionals and the general public. The curriculum, which includes comprehensive nutrition, integrative health and dietary supplementation information, will provide guidance in how to effectively coach those interested in pursuing healthy behavioral changes.

This new training program offered by TWU, an accredited university with a world-recognized nutrition department, will guide the public toward dietary supplement messaging that is compliant with regulations established by the U.S. Food and Drug Administration by including a guest lecture from Dr. Robert Sinnott, Co-CEO and Chief Science Officer of Mannatech, about the Dietary Supplement Health and Education Act (DSHEA). Individuals who successfully complete the program will receive a Certification of Completion of Training by TWU’s Department of Nutrition and Food Sciences.

More information about this course can be found online. (

Celebrating Home Salutes Veterans Day

In honor of the 21.8 million veterans who have served in the U.S. military, Celebrating Home, a direct retailer of home décor and entertaining products, has launched a new music video that celebrates U.S. troops and a custom candle that benefits the Wounded Warriors Project.

The music video, which can be seen at, is titled “Welcome Him Home” and features an original song penned and recorded by Steve Carlile, Celebrating Home Co-Founder. The video made its worldwide debut online this Veteran’s Day, Nov. 11.

In addition to the video, all proceeds from November sales of the “Celebrating Hope” candle went to the Wounded Warrior Project, a national, nonpartisan organization that raises awareness and enlists the public’s aid to meet the needs of injured service men and women.

Thirty percent of sales from the custom-made Celebrating Hope candle were to benefit the company’s Celebrating Hope Foundation. The Wounded Warrior Project is currently one of three organizations that benefits from money raised by the foundation, which during the past year, gifted more than $275,000.

Woman’s Day Recognizes Top Direct Sales Companies

In a recent issue of Woman’s Day magazine, the article, “3 New Ways to Make Money from Home” explores the growing popularity of home shopping parties to generate additional income and recognizes three national direct selling brands as their top picks for women.

The three companies spotlighted include Celadon Road, a direct selling company dedicated to promoting greener, healthier and more socially responsible living; Initials Inc., a personalized handbag and accessories party plan company based in Georgia; and Clever Container Consultants, a direct seller of top-quality, unique products and solutions to reduce the stress of an organizational task.

In the article, Woman’s Day highlights the rising popularity of at-home product parties and social shopping gatherings to generate supplemental income. Special focus was put on Celadon Road’s line of eco-friendly offerings, which include organic beauty products and all-natural household cleaners. The article acknowledged Initial Inc. for its specialty of personalized monogramming and attention to what customers want. And Clever Container stood out for being in a unique position as demand for organization products are on the rise.

Signature Homestyles Partners with Extreme Makeover: Home Edition

Signature Homestyles, the home décor and accessories company, has partnered this year for the first time with the television show Extreme Makeover: Home Edition.

The family owned company, which has donated products featured in two recently aired episodes, was contacted by the producers for the series after they researched Signature Homestyles’ products online. The company’s products were used to fill gift baskets for the families featured.

The first episode to feature Signature Homestyles’ products brought the show’s cast and crew to Madison, Ga., to surprise the family of fifth-grader Anaiah Rucker, who suffered life-threatening injuries after saving her 5-year-old sister’s life by pushing her out of the path of an oncoming truck.

The second episode to feature Signature Homestyles’ products followed the Keefer family to Newberry Township, Penn., home of 23-year-old quadriplegic Brian Keefer, who became paralyzed in a gymnastics accident in 2008.