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January 01, 2014

News in Brief

News in Brief, January 2014

Amway Releases Global Entrepreneurship Report

During Global Entrepreneurship Week, Amway published the Amway Global Entrepreneurship Report 2013 (AGER), a major report that studied people’s attitudes toward self-employment, revealing information about global views toward self-employment, including specific insights on the United States.

In partnership with the United States Chamber of Commerce, Amway also hosted a panel discussion on “The Future of Entrepreneurship in America and Abroad,” in Washington, D.C., which explored this year’s findings and their application to public policy and debate.

Amway once again partnered with the Technische Universität München and GfK, one of the world’s leading research companies, to publish the report. While the report affirms that entrepreneurial spirit is still strong in the U.S., participants around the world identified education, training, financing options, and government and familial support as crucial requirements to encourage independent business ownership and entrepreneurship.

For more information on the AEGR 2013, follow the conversation on social media using #AmwayEntrep or visit the report’s website (

Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Mich., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.

Thirty-One Partners with Ronald McDonald House Charities

Thirty-One Gifts recently announced it has chosen Ronald McDonald House Charities (RMHC) to support as a national philanthropic partner. Through their Thirty-One Gives philanthropy initiative, the organization will provide financial support, product donation and sales consultant volunteer involvement.

Thirty-One’s support will include a $450,000 monetary donation over three years, and 150,000 welcome bags for families staying at all Ronald McDonald Houses in the U.S. A new product in Thirty-One’s spring 2014 line will provide a portion of the proceeds from each unit sold to RMHC.

A major focus of the partnership will be the involvement of Thirty-One’s more than 120,000 independent sales consultants with local RMHC Chapters. RMHC’s outreach supports the entire family by providing stability and vital resources to help them focus on what’s most important: their child. These family-centered programs are offered at 78 percent of the top children’s hospitals in the world.

Thirty-One Gifts is a Columbus, Ohio-based direct seller offering products that work with everyone’s lifestyle, from stylish and functional purses and totes to home organization solutions and much more, most of which can be personalized.

Direct Sellers Receive 2013 MarCom Awards

Several direct selling companies took top honors in the 2013 MarCom Awards, one of the largest creative competitions in the world. The international competition recognizes outstanding creative achievement by marketing and communication professionals, spotlighting the best in print, visual, audio and web materials and programs.

The competition evaluates about 6,000 entrants per year, a pool ranging from corporate marketing and communications departments to freelance creative professionals. Less than 20 percent of entrants ultimately receive a Platinum Award—the competition’s highest honor.

Direct selling companies among this year’s honorees include: Vemma (6 Platinum, 5 Gold); Mary Kay (4 Platinum); ACN (3 Platinum, 6 Gold); USANA (3 Platinum, 3 Gold); Amway North America (3 Platinum, 1 Gold); and Origami Owl (1 Platinum, 2 Gold).

Mary Kay Receives Industry Excellence Award

Oracle recently presented a 2013 Oracle Consumer Goods Industry Excellence Award to Mary Kay Inc. at the Oracle OpenWorld 2013 exhibition. The awards program recognizes consumer goods companies that use Oracle technology solutions and deploy industry best practices to help them drive innovation and grow their businesses.

Oracle recognized five regional and global consumer goods companies for their achievement across five different awards categories. Mary Kay received the Consumer Goods Industry Excellence Award for Product Innovation Management.

In additional company news, Mary Kay recently announced a $50,000 sponsorship of Girl Scouts of Northeast Texas. The two organizations partnered to create two new participation patches that showcase the life skills that many young girls will need as they grow into successful women.

The Mary Kay Entrepreneurial Leadership patch and the Mary Kay Healthy Relationships patch are designed to inspire the next generation of female leaders, encouraging girls from kindergarten through high school to develop entrepreneurial skills and to understand healthy choices for a balanced life. The Entrepreneurial Leadership patch program launched in November, and the Healthy Relationships patch program will launch this spring.

Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Founded in 1963 by Mary Kay Ash, Mary Kay today sells its cosmetics and personal-care products in more than 35 countries around the world.

Youngevity Acquires Biometics International

Youngevity Essential Life Sciences, a wholly owned subsidiary of Youngevity International Inc., recently announced that it has entered into a definitive agreement to acquire certain assets and assume certain liabilities of Biometics International, a unique health company and an innovator in advanced liquid nutritional supplements.

As a result of this business combination, Youngevity distributors and customers will have access to Biometics’ unique line of liquid health products. In turn, Biometics distributors and clients will gain access to more than 500 high-quality, technologically advanced products offered by Youngevity.

Biometics’ pharmaceutical-grade products are manufactured in a Current Good Manufacturing Practice (cGMP) approved facility in the United States and within the guidelines of Good Manufacturing Practices as set forth by the Food and Drug Administration. Biometics’ liquid multivitamins and supplements use a proprietary advanced liquid technology called biocellular micellization aimed at increasing absorption of essential vitamins and nutrients to the body.

Youngevity is a California-based company that markets health and wellness products in five countries through its network of 100,000 salespeople. Publicly traded parent company Youngevity International was formed after the merger of Youngevity and Javalution Coffee Co.

Medifast Expands Weight Control Centers

Medifast Inc., parent company of Take Shape For Life, recently announced plans to expand its products and programs across the United States. The manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced formal agreements with its current franchise partners to add 37 Medifast Weight Control Centers in six states nationwide over the next three years.

Medifast Weight Control Centers’ trained counselors help members design a personal program based on their lifestyle. Together, the counselor and member determine an achievable weight-loss plan based on an individual profile assessment and body composition analysis. Medifast Weight Control Centers offer the Medifast Program, which has been recommended by over 20,000 doctors since 1980. The Centers offer clinically proven weight-loss designed not only to help members lose weight, but also teach them how to maintain a healthy weight.

Founded in 1980, Medifast is located in Owings Mills, Md. It sells its products and programs via four unique distribution channels: the Web and national call centers, the Take Shape For Life personal coaching division, Medifast Weight Control Centers, and a national network of physicians.