June 30, 2016
News in Brief, July 2016
PartyLite and Candle-lite Co. to Combine under Luminex Umbrella
The Carlyle Group is looking to grow its PartyLite candle business by joining forces with another New York asset manager, Centre Lane Partners LLC, to create Luminex Home Décor & Fragrance Holding Corp.
Carlyle acquired PartyLite parent Blyth Inc. in October 2015, at the same time appointing Harry Slatkin, a leading name in home fragrance, as CEO of the direct-to-consumer company. After more than 40 years in business, PartyLite sells its home décor and fragrance products through a network of 45,000 consultants in 24 markets.
The new holding company combines PartyLite and Centre Lane-backed Candle-lite Co., which will operate as wholly owned subsidiaries of Luminex Home Décor & Fragrance. Candle-lite is a designer, manufacturer and wholesaler of candles and home fragrance products for mass merchant, food and drug retail outlets in the U.S.
The new, omni-channel operation is intended to leverage research and product development efforts and broaden consumer reach for both companies. Candle-lite CEO Calvin Johnston will head up Luminex and serve on the board of directors, along with representatives from Carlyle and Centre Lane.
“Our teams are excited by the opportunities and growth potential the combination of these two great companies offers,” said Johnston. “This structure will enable us to leverage the strengths and capabilities of both businesses, allow us to serve our existing customers and consultants better, and provide a platform for growth by entering new product categories and markets over the coming years.”
Beautycounter Hits Target This Fall through Special Partnership
Safe beauty brand Beautycounter is hitting Target shelves this fall, in a limited-edition partnership that marks a first for both companies.
Up to now, the cosmetics and skincare line has been sold through Beautycounter consultants, the company’s e-commerce website, and collaborations with the likes of J.Crew and Goop. The Target deal is Beautycounter’s first foray into mass-market retail and Target’s first limited-edition partnership with a beauty brand since it introduced designer collaborations seven years ago.
|Beautycounter’s limited-edition collection for Target.|
California-based Beautycounter came on the scene in 2013 with a mission to clean up the beauty industry. Gregg Renfrew, CEO, founded the company to offer safe beauty alternatives and promote greater oversight of the industry. Taking a proactive approach, Beautycounter has compiled a never list of more than 1,500 ingredients—including known and suspected toxins—banned from its products.
“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, Target’s Senior Vice President, Beauty and Essentials.
From Sept. 12 to Nov. 5, 1,500 Target stores will carry a collection of Beautycounter’s top sellers, hand-picked to provide a well-rounded introduction to the brand. The lineup of 17 products, including five kits, will come in smaller sizes than Beautycounter’s standard offerings, keeping pricing at a moderate $12-$39.
Viridian Initiative Lights Streets of Albania
On a mission to impact 7 Continents in 7 Years, green energy supplier Viridian Energy recently brought 37 employees and Associates to Albania, where they lit up the streets of a poverty-stricken community.
The trip to Europe marked phase six of 7 Continents in 7 Years, an extension of Viridian’s mission “to create a path to a more sustainable world.” The annual trip is a reward for top-performing salespeople who qualify and includes projects that have focused on reforestation and electrification, while occasionally extending to needs like water and education.
|Viridian helps bring light to an Albanian village.|
Setting its sights on Albania, Viridian undertook what Cami Boehme, Chief Strategy Officer, describes as a “built-from-scratch project.” The company teamed up with a nonprofit, Experiment Albania, as well as the Albanian minister of social welfare, to take part in a broader government project to socialize and educate the traditionally nomadic Roma people.
In impoverished Roma communities, the government had begun building soccer fields and other areas for people to gather, but in the village of Tufine, the experiment was inhibited by a lack of outdoor lighting to secure the area after dark. That is where Viridian came in. Partnering with a local solar energy supplier, ELAL COM, the 7 Continents in 7 Years team wired and installed 33 solar street lights across the village.
“Here was a community of mostly homeless families living in a government-assisted facility, most jobless with very little education, and to add to that their community was very unsafe—very dark at night,” Boehme told DSN. “This was a new spin on what power can do for a community, and seeing it come full circle from bringing so many rich additives to our lives, to now affecting safety and security in a very real way, was really fun for all of us.”
ACN Tees Up for Ronald McDonald House
ACN Global Reach Charities recently hosted its largest annual event, the Ronald McDonald House of Charlotte Celebrity Golf Tournament. This year, presenting sponsor Dish Network and 75 corporate sponsors helped to raise a record $261,500 for local families.
All proceeds from the tournament go to the Charlotte, North Carolina, chapter of Ronald McDonald House Charities, the organization ACN selected as its global charity partner in 2008. The houses are a home-away-from-home for families of seriously ill or injured children, providing home-cooked meals and a place to stay as they focus on their child’s health.
More than 30 foursomes, each led by a celebrity captain, took part in the sixth annual fundraiser at Trump National Golf Course in Mooresville, North Carolina.
Silpada Designs Confirms Plans to Close at End of July
Company officials recently confirmed that jewelry and accessories maker Silpada Designs will close its doors at the end of July.
The team at Lenexa, Kansas-based Silpada has sought to breathe new life into the brand since it parted ways with Avon Products nearly three years ago. The beauty company bought Silpada in 2010, looking to grow its North American sales, paying $650 million for the family-owned business and keeping the founders and management team in place.
In July 2013, amid heavy cost cuts at Avon, Silpada co-founders Jerry and Bonnie Kelly and Tom and Teresa Walsh, along with their respective daughters, Ryane Delka and Kelsey Perry, formed Rhinestone Holdings Inc. to buy back Silpada for $85 million. Delka and Perry were then appointed Co-Presidents, and later became Co-CEOs of the company.
According to Vice President of Marketing and Product Development, Andrea Carroll, Silpada has seen declines in sales and recruiting since 2010, when it joined forces with Avon. At the time, revenue had grown to $230 million annually.
Under the leadership of Delka and Perry, Silpada has ventured beyond its trademark collection of sterling silver jewelry. In 2014, it introduced an updated jewelry line featuring brass, leather and Swarovski crystals. Then, last year, an accessories line was launched.
However, fresh offerings and additional investments in the company were not enough to reverse negative trends, management said.
“One of the things we’ve seen since reacquiring the company is how different the party environment is from when Silpada started in 1997, particularly in two areas that drive sustained growth at a direct selling company,” Carroll told DSN. “We’re not seeing as many recruits come in as we have in past years, and women aren’t hosting traditional parties as much.”
Business will continue as usual through July 31, the last day Representatives will be able to submit orders and receive commissions. At that point, Silpada will begin liquidating inventory and shutting down operations, with the goal of completing the process by Dec. 30.
Direct Selling Expansions in the Second Quarter
- Arbonne, New Zealand
- doTERRA, Canada
- Jamberry, United Kingdom
- Jeunesse, Brazil
- LifeVantage, The Netherlands
- QNET, Guinea
- QNET, Niger
- Total Life Changes, Nigeria
- Viridian Energy, Australia
- Yanbal, USA
- Young Living, Finland
- Younique, Spain
- doTERRA, Australia Office
- 4Life, Colombia Office
- 4Life, Hong Kong Office
- Natura Store, São Paulo, Brazil
- OneCoin Headquarters, Sofia, Bulgaria
- Senegence International Headquarters, California, USA
- Total Life Changes Headquarters, Michigan, USA