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March 06, 2014

News in Brief

News in Brief, March 2014

Click here to order the March 2014 issue in which this article appeared or click here to download it to your mobile device.

Direct Sellers Support Botanical Adulterants Program

Six direct selling companies have endorsed the ABC-AHP-NCNPR Botanical Adulterants Program, a program to educate members of the herbal and dietary supplement industry about ingredient and product authenticity and adulteration. Supporters include AdvoCare, Amway, Herbalife, Nature’s Sunshine Products, Nu Skin and Shaklee.

Three leading nonprofit organizations—the American Botanical Council (ABC), the American Herbal Pharmacopoeia (AHP) and the University of Mississippi’s National Center for Natural Products Research (NCNPR)—initiated this ongoing program in 2011. Under the guidance of an editorial committee, the group publishes detailed articles focused on both accidental adulteration that may occur due to inadequate quality-control procedures, as well as intentional adulteration of plant-based ingredients for financial gain. 

The ABC-AHP-NCNPR Botanical Adulterants Program is underwritten or endorsed by more than 100 natural product industry companies; independent analytical laboratories; contract research organizations; law firms; trade associations; and accredited institutions of education in natural medicine, all of which are stakeholders in the herbal dietary ingredients and supplements industry. 

Avon CEO among ‘Most Powerful’ Businesswomen

Fortune recently named Avon CEO Sheri McCoy to its list of “The 50 Most Powerful Women in Business: Global Edition.” McCoy ranked No. 19, followed by Google SVP Susan Wojcicki at No. 20. Following a distinguished 30-year career at Johnson & Johnson, McCoy joined Avon in April 2012 with a focus on stabilizing the business and driving long-term growth initiatives.

The inaugural global ranking evaluated executive power from an international perspective, taking into account the leader’s standing in the worldwide business community. Other assessments included the size, importance and health of the business, as well as the leader’s career arc.

Medifast Ranked among ‘Best Diets’

U.S. News & World Report recently evaluated 32 of the most popular diets to identify and rank the best eating plans available. The U.S. News panel of diet and nutrition experts ranked Take Shape For Life parent company Medifast No. 11 among “Best Commercial Diet Plans” and No. 25 on its overall “Best Diets” list.

Take Shape For Life incorporates Medifast Meals through the 5 & 1 Plan®, which supplements five 100-calorie Medifast products with one “lean-and-green” entrée per day. The program also features a personal Health Coach and the Habits of Health System, based upon the work of Dr. Wayne S. Andersen, Medical Director and Co-Founder of Take Shape For Life.

In additional company news, Medifast was recently named a “Future 50” Baltimore Blue Chip Award winner by SmartCEO magazine. The weight-loss brand was one of five large Blue Chip companies recognized for their leadership and success in the regional economy.

Founded in 1980 and based in Owings Mills, Md., Medifast sells its products and programs via four unique distribution channels: the Web and national call centers, the Take Shape For Life personal coaching division, Medifast Weight Control Centers, and a national network of physicians.

Mary Kay Presents Dating Abuse Awareness Day

Mary Kay Inc. and Break the Cycle, a national organization specializing in teen dating abuse prevention, recently presented in partnership with Verizon a national day of conversation and awareness called NO MORE Silence: It’s Time To Talk Day (

The first-of-its-kind event on Feb. 4 focused on educating parents, mentors, youth advocates and others to start talking to teens about healthy dating relationships and encouraging them to make this issue a priority not only during February, National Teen Dating Violence Awareness and Prevention Month, but also throughout the year.

A number of celebrities, supporters and advocates—including Olympic Gold Medalist and Mary Kay cause champion Jordyn Wieber—heard from a panel of experts about available resources to help save the lives of countless teens at the talk-a-thon event in New York’s Times Square. As part of their “Don’t Look Away” campaign, Mary Kay has granted $1 million to the loveisrespect organization to support the nation’s first and only dating abuse text message helpline.

With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets worldwide. 

4Life Receives 2013 Philanthropy Award

The Nutrition Business Journal recently named 4Life as the recipient of its prestigious 2013 Philanthropy Award. NBJ’s annual Business Achievement Awards issue features the nutrition industry’s most noteworthy business leaders of 2013.

The award honors 4Life’s global shelter and education efforts, along with its program to combat hunger by providing 3 million donated meals in 10 countries across the globe. The non-profit Foundation 4Life® and for-profit 4Life Fortify® programs were chosen to receive NBJ’s Philanthropy Award from among more than 300 entries.

4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.

PartyLite Announces Jonathan Adler Collaboration

PartyLite has collaborated with renowned potter, designer and author Jonathan Adler for a line of candles, fragrances and home décor to be available exclusively through PartyLite consultants in Europe, North America and Australia.

The Jonathan Adler for PartyLite Collection will feature the designer’s bold, graphic style. Adler’s brand includes over 25 stores worldwide, an e-commerce site and a wholesale business serving over 1,000 locations globally. In addition to participating in a series of professional collaborations, Adler has authored four books. His collection for PartyLite will debut in Fall 2014, with new offerings to be introduced throughout 2015.

Based in Plymouth, Mass., PartyLite sells home-fragrance products and related candle accessories in 21 countries. The company was established in 1973 and is a member of the Blyth Inc. family of brands.

LegalShield Partners with Visiting Angels Franchisees

LegalShield, a provider of legal safeguards for individuals, families and small businesses, recently announced a partnership with Visiting Angels Living Assistance Services to offer its small business legal plan to Visiting Angels franchisees throughout North America. Visiting Angels is a home-care network with more than 450 franchises across the United States and Canada.

The partnership offers every Visiting Angels franchisee the opportunity to purchase a LegalShield Small Business Plan. The plan will give the franchisee access to LegalShield attorneys who will provide legal advice and counsel on any business legal issue, contract and document review, and more. Visiting Angels franchisees can also join the more than 34,000 companies currently offering LegalShield’s personal legal plans as a voluntary benefit to their employees.

In additional company news, LegalShield declared Jan. 28 National Will Day to heighten awareness of the need and options available for creating a will. To commemorate the day, LegalShield launched a dedicated page of its website ( to provide resources for individuals to better understand the process of creating a will. 

With over 4 million users, LegalShield provides legal services in 49 states and four Canadian Provinces. For one low monthly fee, members gain access to quality law firms without high hourly costs. 

PM-International Acquires U.S. Company

European direct sales company PM-International AG has expanded its market presence onto the North American continent by signing for the purchase of Re-Vita Mfg. Co., LLC USA.

Re-Vita has 20 years of experience in development and production for distribution networks in the U.S. and in many Asian markets, as well as its own range of products. The company, based in Jacksonville, Fla., generates $18 million USD in sales. Re-Vita has won an excellent reputation worldwide through its development, manufacturing and sales in the “detox” food supplement category.

PM and the core group at Re-Vita will now join their two development teams and continue to operate from Jacksonville. PM also established a strategic partnership in the Mexican market in early January with an investment in traditional cosmetics company IDEAL.

Germany-based PM-International is a direct marketer of cosmetics, personal-care and wellness products. Founded in 1993, PM operates in over 35 countries through a network of 150,000 independent salespeople.

It Works! Opens in Six Additional Countries

Consumer wellness products and lifestyle company It Works! has announced plans for 2014 global expansion. The company’s skincare and body contouring products are now available in Denmark, Finland, Germany, Spain, Norway and Switzerland—putting It Works! in 18 countries total.

It Works! is also improving its systems in the 12 countries where it already operates. In the first quarter, It Works! is adding an additional warehouse in Europe so customers may receive products quickly and efficiently; Canada and Australia will receive in-country shipping from new It Works! facilities; and Australia’s economy is getting a boost with recently announced in-country manufacturing.

CEO Mark Pentecost made these announcements at the company’s annual conference in Tampa, Fla., where 10,000 people attended Freedom 2014 at the Tampa Convention Center. The conference had a $2.3 million economic impact, according to local convention bureau executives.

Founded in 2001 and based in Bradenton, Fla., It Works! offers an everyday, instant result product line starting with the one-of-a-kind It Works! Wrap contouring product.