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November 01, 2013

News in Brief

News in Brief, November 2013

Click here to order the November 2013 issue in which this article appeared or click here to download it to your mobile device.


Direct Sellers Support Breast Cancer Awareness

During National Breast Cancer Awareness Month in October, several U.S.-based direct sellers joined the myriad public service organizations, medical associations and government agencies working to promote breast cancer awareness, share information on the disease, and provide greater access to services.

In October, Avon concluded the 2013 season of its Avon Walk for Breast Cancer, which funds leading cancer centers, research institutions and community-based organizations in the Walk regions, as well as hundreds of additional grants for breast cancer research and access programs across the country.

Since 2003, more than 187,000 Avon Walk participants have collectively walked more than 6.2 million miles—a total of more than 247 times around the globe. Their efforts have helped the Avon Foundation support more than 3 million mammograms in the United States and award more than 2,300 grants for breast cancer research, clinical care and support services. Avon is also promoting a line of pink ribbon products to support the Avon Foundation for Women Breast Cancer Crusade.

Stella & Dot, a global social-selling fashion accessories brand, launched a capsule collection of signature jewelry and accessories to celebrate National Breast Cancer Awareness Month. For each piece purchased during the month of October, all net proceeds benefited the Noreen Fraser Foundation (NFF), a nonprofit organization with a mission to raise funds for women’s cancer research and awareness of the importance of early detection.

NFF funds translational cancer research aimed at developing new prevention methods, diagnostic tools and nontoxic therapies to treat women’s cancers. The foundation’s programs urge women to be proactive and undergo regular screenings.

Additional companies participating in awareness efforts include Mary Kay, Youngevity, AdvoCare, Touchstone Crystal, SeneGence International, Keaton Row and many more.


The Mary Kay Foundation Combats Domestic Violence

In recognition of Domestic Violence Awareness Month in October, The Mary Kay Foundation awarded $3 million in grants to 150 domestic violence shelters in all 50 states, the District of Columbia and Puerto Rico. Each shelter received a $20,000 unrestricted grant to maintain critical services and programs for individuals who are survivors of domestic abuse.

While more than half of the grant recipients use the funds for basic operating expenses, others work to hire much-needed personnel, complete repairs and facility renovations, or add programs and resources based on the needs of their shelter.

The Mary Kay Foundation was created in 1996, and its mission is twofold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Through the foundation’s annual shelter grant program, $34 million has been granted to domestic violence organizations since 2000.

Mary Kay Inc. is one of the world’s largest direct selling companies, with more than $3 billion in annual wholesale sales worldwide. Founded in 1963 by Mary Kay Ash, Mary Kay today sells its cosmetics and personal-care products in more than 35 countries around the world.


Amway Opens Business Center in Germany

Direct selling leader Amway recently opened its latest brick-and-mortar location in Berlin as the company continues to support its independent distributor base with physical locations in population centers.

The Berlin business center functions as an education and training hub, where independent distributors can learn more about the Amway business or demonstrate the latest products. For visitors, the center also serves as a place where they can try and buy products.

Amway has experienced success with integrating physical locations into its business model in recent years, notably in China, where it now has more than 300 storefronts. Amway has also expanded the approach to select locations in other countries, including opening its first U.S. location at Citi Field in New York City and another in Kanazawa, Japan.

In additional company news, Amway China, through its Amway Charity Foundation (ACF), recently announced a Commitment to Action at the Clinton Global Initiative (CGI) Annual Meeting in New York that will bring 2,000 “Spring Sprouts Kitchens” to rural schools in the next two years, ensuring that 1 million Chinese children have access to nutritious school lunches.

The Commitment adds to the kitchens currently serving 754 rural schools and 377,000 students in 13 provinces that are home to the majority of the country’s 61 million left-behind children, many millions of whom are malnourished. Ongoing nutrition education is provided for staff, children and families.

Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Mich., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.


USANA Celebrates Colombia Grand Opening

USANA Health Sciences Inc., a global nutritional company, recently celebrated the opening of its newest office in Bogota. More than 2,000 attended a congratulatory event held on Oct. 5, 2013, to commemorate USANA’s 19th market worldwide.

Colombia has become a world leader in the direct selling industry, and the people of the country are eager to improve their health and lead a more active lifestyle. USANA’s promise of “Everything we do helps you love life and live it” has attracted the hundreds of new distributors who fill the Bogota office to capacity each day.

In additional company news, USANA recently signed as its newest brand ambassadors three 2014 Winter Olympics hopefuls: World Champion ski jumper Sarah Hendrickson, arguably the most recognizable name in ski jumping, having won a U.S. title, a World Championship gold medal and a World Cup globe all before the age of 20; and two 2010 Vancouver medalists—U.S. Short Track Speedskater Travis Jayner and Canada’s National Women’s Hockey Team member Meaghan Mikkelson. The three winter athletes will represent USANA on the global stage as they prepare for the impending Winter Games.

Founded in 1992, USANA Health Sciences is a nutritional company that manufactures high-quality supplements and personal-care, energy, and weight-management products in Salt Lake City. USANA’s products are sold directly to preferred customers and associates in 18 international markets.


Your Inspiration At Home Opens in the U.S.

Your Inspiration At Home, a direct seller of handcrafted spice blends, is now fully open for business in America with the recent activation of online ordering for its U.S. customers. The company marked the milestone with a live, online “mega party” broadcast in the United States, Canada, Australia, New Zealand, Ireland and the United Kingdom.

Your Inspiration At Home opened its U.S. headquarters in Newark, Ohio, this spring. The company became part of the CVSL Inc. family of direct selling companies this summer and intends to offer a range of gluten-free, non-GMO and organic products in early 2014.

Your Inspiration At Home was founded in 2011 in Australia. Its product line includes more than 150 handcrafted spice blends inspired by and created with spices from every continent.

CVSL Inc. is a company engaged in the development of products intended for medical use. In accordance with a brand strategy of acquiring multiple privately held direct selling companies, CVSL has recently entered into agreements with The Longaberger Company, Your Inspiration At Home, Tomboy Tools, Golden Girls and Agel.


ViSalus Focuses on Growth in Latino Market

ViSalus Inc. recently conducted a monthlong campaign designed to increase health awareness and reach out to charities in the Latino community. To celebrate Hispanic Heritage Month (Sept. 15 to Oct. 15) on a mass scale, ViSalus featured an advertisement in USA Today’s “The Hispanic Heritage: Celebrating a Culture” September issue, showing how the Body by Vi Challenge™ is transforming lives—especially those within the Latino market.

The ad, spotlighting Body by Vi Challenge Champion Leticia Christen, attracted national attention on how ViSalus’ Latino Promoters are impacting the health, families and communities of Hispanic Americans. As a tribute to Hispanic Heritage Month, ViSalus assisted underserved Latino communities through eligible charities, and the company also leveraged PROJECT 10™ Kids to donate Vi-Shape® Nutritional Shake meals to children in need—supplying an entire month of nutritious breakfast, lunch or snack options that will contribute to children’s health.

As part of its efforts to introduce Latinos to ViSalus’ healthy food products and nutritional options, the company held Regional Success Training (RST) sessions in Hispanic-rich Florida and Southern California, in addition to expanding its community outreach programs to the Latino population and charitable organizations.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus is majority-owned by Blyth Inc.


Viridian Partnership Expands Clean Energy Offerings

In an effort to make solar energy more accessible to homeowners across America, direct selling energy provider Viridian recently teamed up with America’s leading full-service solar power provider. California-based SolarCity is joining forces with Connecticut-based Viridian’s 20,000-strong independent salesforce to offer affordable residential solar power.

The partnership enables Viridian, a pioneer among commercial clean energy suppliers, to provide solar electricity direct to consumers for less than their current utility rates and repairs. SolarCity’s services include free solar panel installation, which gives customers all-day access to clean power, supplemented by affordable green energy from Viridian at night or other times when solar power is unavailable.

Viridian will initially provide the new offerings in its New York, New Jersey, Connecticut, Massachusetts, Maryland and Delaware markets, with plans to extend the services to more of its 230,000-plus U.S. customers in 2014.

Viridian Energy is a socially responsible retail energy supplier offering customers the opportunity to make a difference by choosing affordable green energy for their home or business. Operating in the United States, Viridian is a member of the Crius Energy family of energy brands.