November 01, 2017
News in Brief, November 2017
ACN Making a Difference through Project Feeding Kids
Concord, North Carolina-based ACN is continuing to join forces with Feeding America®, the nation’s largest organization dedicated to fighting domestic hunger, and Food Banks Canada, a national charitable organization dedicated to helping Canadians living with food insecurity, to help feed children.
Childhood hunger is an epidemic, with approximately 17 million children in North America not knowing where their next meal will come from. ACN sells telecommunications, energy and other essential services for residential and business customers, and through its Project Feeding Kids Program, every time someone signs up for an ACN service, one meal is provided. The program began in 2015, and since that time, ACN has provided more than 2 million meals, with plans to donate 1.65 million more meals to Feeding America and 150,000 meals to Food Banks Canada before March 2018.
“Since ACN began in 1993, it’s been our hope to leave the communities in which we live, work and play a little better than we found them,” said ACN President Greg Provenzano. “We believe that when you impact the life of a child, you do more than just change their day—you change their life. Providing hope to the next generation—that’s the legacy we hope to leave.”
Herbalife Sponsored Triathlete Holds on to Top Ranking After IRONMAN Championship
Los Angeles-based Herbalife Nutrition’s sponsored triathlete Heather Jackson, has finished this year’s IRONMAN World Championship in fourth place and holds her rank as top American female triathlete. Jackson completed the 140.6-mile journey with an overall time of 9 hours, 2 minutes and 29 seconds, improving her 2016 finish time by 9 minutes.
“It’s an honor to be ranked the top female American triathlete, and I hope I can inspire people to live a healthier and active lifestyle,” said Jackson.
Jackson, who trains in Bend, Oregon, competed in seven triathlons this year to lock in her spot at the IRONMAN World Championship in Kailua-Kona, Hawaii, as one of only 2,365 athletes competing.
“Heather is one of our heroes, both on and off the course,” said Rich Goudis, CEO of Herbalife Nutrition. “In addition to fueling her performance with our nutrition products, she shares our purpose of making the world healthier and happier by giving back to the community.”
Jackson was among more than 80,000 athletes who competed for a starting slot in one of the world’s toughest endurance races, combining a 2.4-mile rough water swim, 112-mile bike race, and 26.2-mile marathon into one event.
Isagenix Continues European Expansion into Ireland and Netherlands
Gilbert, Arizona-based Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, is expanding into Ireland and the Netherlands with an anticipated launch at the end of 2017.
In March, Isagenix celebrated its 15-year anniversary, surpassing $5 billion in cumulative sales and expanding into the United Kingdom, the most successful market entry in company history.
“We are thrilled to continue our expansion into Europe and our internal teams have gathered valuable experience with our launch in the U.K.,” said Peter Kropp, Isagenix Europe General Manager. “We have exciting plans to continue growth across Europe over the next two years, and we look forward to sharing additional news in the months to come.”
Both markets will be managed from Isagenix European hub in London, and product offerings will focus on weight management, energy and performance.
Recent trends in Europe indicate a high demand for health and wellness products, particularly dietary supplements and meal replacements, within the direct selling channel.
Stream Now Powering Illinois with Latest Expansion
Dallas-based Stream (formerly Stream Energy), a leading direct selling company and provider of essential services, has launched its line of energy services, in addition to wireless, protective and home services, in northern Illinois. Illinois is the seventh state added to Stream’s growing energy retail provider footprint, which includes Texas, Pennsylvania, New York, New Jersey, Georgia, Maryland, and Washington, D.C.
“We are so excited to provide our Energy Services to the people of Illinois,” said Larry Mondry, President and CEO of Stream. “Our expansion here is something we’ve been planning for some time now, and we’re looking forward to offering our services and opportunities to Illinois and to make them a part of our Stream family.”
Chief Operating Officer Dan O’Malley adds, “Not only does our expansion into Illinois give us the chance to offer our service lines to a new market, but it allows our Associates to grow and expand their businesses as well.”
Mary Kay Expands Latin America Presence with Unveiling of Peru Headquarters
Dallas, Texas-based Mary Kay Inc. has opened in Peru. With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s foundation in Latin America.
The globally recognized company, with millions of Independent Beauty Consultants around the world, made an initial investment of $9 million in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The company enters its newest market, following its recent and successful launch in neighboring Colombia in 2015.
“We are proud to further expand our operations in Latin America with the opening of Mary Kay Peru,” says David Holl, President and CEO for Mary Kay Inc. “As the demand for high-quality products increases and the entrepreneurial spirit strengthens with the country’s economic growth, we anticipate a successful launch in Peru.”
The concept of direct selling has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50th (out of 189 countries) for ease of doing business.
Thirty-One Gifts Helps Launch Domestic Violence Survivor Credit Project
Columbus, Ohio-based Thirty-One Gifts is partnering with the National Network to End Domestic Violence (NNEDV) to launch the Independence Project, helping survivors of domestic violence build their credit scores.
The project is a credit-building program offered through micro-lending to help survivors build economic independence and is the first national project of its kind in the United States. The program launched in a few states in February and continued its national rollout through October, which also was the 30th anniversary of Domestic Violence Awareness Month.
Thirty-One Gifts provided $90,000 of seed money to pilot the program, and with this donation it has established the Thirty-One Fund within the Independence Project to support survivors.
The program has provided 145 loans, and the organization expected to offer the program in 36 states by the end of October. Already, other donors, including Verizon Wireless, have joined the project.
Independence Project provides $100 micro loans for survivors of domestic violence, who often have damaged credit ratings due to financial abuse that occurs in addition to physical and emotional abuse. The program offers short-term, no-interest loans that are paid back over 10 months, and are designed to help survivors build good credit so they can better secure housing, transportation and employment in the long-term.
“Financial abuse, whether you’re talking about ruining her credit, getting her fired or hiding money, is just as effective in controlling the victim as a lock and key,” said Kim Gandy, President of NNEDV.
LifeVantage Inspires Confidence at Utah’s What a Woman Wants Event
Sandy, Utah-based LifeVantage Corp. recently joined What a Woman Wants, Utah’s fast-growing shopping show, as a title sponsor. For LifeVantage, it represented an opportunity to communicate a message that hits home for the company as it launches its #TrueConfidence Campaign.
According to Michelle Oborn, Senior Vice President of Human Resources, the heart of LifeVantage’s sponsorship efforts was all about empowerment. “We’re always looking for ways to support entrepreneurs, especially those who are often overlooked. And sponsoring an event that was created by and for women was the perfect opportunity to give women a leg up and help them start their own businesses.”
Additionally, LifeVantage has developed a #TrueConfidence campaign that aims to reevaluate conventional beauty standards, inviting women to share what makes them truly confident.
“Our goal is to start an honest conversation,” said Akiko Larkins, Senior Brand Manager.
During the event, $1 of every ticket purchased was donated to Women of Worth Utah, a local organization that empowers women overcoming obstacles.
Well-Beyond Readies for January 2018 Launch
Well-Beyond, the Salt Lake City-Utah-based direct seller formed from the purchase of Xocai, the “Healthy Chocolate Company,” is preparing for its official launch slated for Jan.18–20 in Las Vegas.
Founders Jeremy Reynolds, Karen Reynolds, Jeff Graham, Porter Hall and Stephen Hall acquired Xocai, which had been founded in 2005, on May 15, 2017. They renamed the company Well-Beyond to reflect their philosophy of what they want to accomplish as a company.
“In product creation, we want to make sure the products go well beyond what people expect,” said Chief Products Officer Graham. “We also want to ensure customer service goes well beyond what people expect. And, from a personal development standpoint, we want people to believe they can go well beyond where they find themselves today, that what they are capable of is well beyond what they can imagine.”
Two of the founders were Master Distributors at Xocai, and others have worked in the direct selling and/or health sector. While Xocai’s legacy Healthy Chocolate products, a collection of Belgian dark chocolates offering nutrients and antioxidant protection, will remain the anchor products for the company, Well-Beyond has expanded its offerings. They will include three product lines that are intended to help create a healthier lifestyle, providing customers with better sleep, enhanced focus, improved energy and weight management.
World’s First Direct Seller of Camel Milk Products Launches
Camel Life, America’s newest entry into the direct sales space, is launching.
The Wellington, Florida-based company has been strategically planning its direct selling debut for more than a year. Camel Life will launch with 14 products and has more than a dozen products in development. Product offerings at launch include shower gels, foaming soaps, baby wash, exfoliating bars, body butter, lip balms, pet shampoo, bath bombs, and a line of tattoo aftercare products. Several of the company’s products are patent pending.
“We’ve been working hard and smart researching ingredients, developing and testing products, and working with the direct sales industry’s best ancillary services vendors,” said Camel Life President Stephanie Heering.
A pending member of the Direct Selling Association, Camel Life was created after the founder, Robb Heering, rescued a 2-month-old dromedary camel from an abusive petting zoo in 2015. After traveling to the Middle East to learn how to best care for a baby camel, company founders were introduced to the medicinal, healing and energizing properties of camel milk.
“Camel Life is a product-centric company,” said Heering. “We create, manufacture and sell amazing breakthrough products made with the finest organic ingredients and pure, all natural, cruelty-free, sustainably sourced camel milk.”
Scentsy Rock-a-Thon Raises Over $250,000 for Needed School
Meridian, Idaho-based Scentsy, the direct seller of personal and home fragrances, recently held its annual Rock-a-Thon that helped to raise $250,384 for the Salvation Army.
More than 1,200 volunteers took turns lining the sidewalks in front of Scentsy for the single-day event. Rocking chairs were in motion—all rocking to raise funds and awareness for the Booth Marian Pritchett School for Pregnant and Parenting Teens, the only school of its kind that serves pregnant and parenting teens in the Treasure Valley. The Salvation Army runs the school and plans on using the money raised to help build a much-needed, new building to house the school and a community center.
Scentsy’s owners, Heidi and Orville Thompson donated $250 an hour per chair ($210,000) for the full 12 hours. Another $40,384 was donated by the community, local businesses and the food trucks that were on site for the event.
“The funds raised through the Scentsy Rock-a-Thon have brought our fundraising total to $7.3 million toward the $8.5 million needed to build the new school campus and community center,” said Major Bob Lloyd of the Salvation Army.
Scentsy employees also held a diaper drive and collected nearly 28,000 wipes and about 13,000 diapers.
USANA China Subsidiary BabyCare Recognized for Helping Children
USANA’s China subsidiary, BabyCare, hosted the Angel Heart Project conference in Beijing. The conference aimed to celebrate the achievement of the project, and to draw awareness to children’s congenital heart disease. Representatives from China Poverty Alleviation Office, National Health and Family Planning Commission, and China Foundation for Poverty Alleviation (CFPA) showed their support by attending the conference and recognizing BabyCare with a charity award.
“Our government and party have emphasized the importance of poverty relief,” said Jun Wang, Deputy Secretary General from CFPA. “Through partnership with corporations like BabyCare, we have worked together on helping children with congenital heart disease in undeveloped areas and effectively improved poor families’ healthcare situations.”
Congenital heart disease can be fatal for children, especially from underprivileged families, due to the inability to pay for surgeries needed to cure them. In the past two years, the Angel Heart Project has raised more than 6 million RMB and helped 215 children recover from congenital heart disease. Because of the project, 215 families have been able to lead a normal, happy life.
“With the corporate culture of giving back in mind, BabyCare will continue to help more people in need in the future,” said Frank Li, Vice President of Sales at BabyCare.