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September 01, 2011

News in Brief

News in Brief, September 2011


JAFRA Celebrates 55 Years of Beauty

JAFRA officially launched its 55th Anniversary Celebration with members of its corporate team and consultants coming together for the ribbon-cutting ceremony of the newly remodeled JAFRA corporate offices in Westlake Village, Calif. Additionally, the ceremony kicked off a four-day Celebrate Across America Executive Tour, with company executives meeting with the consultants who have helped position JAFRA among the top 100 beauty companies in the world. During the beginning of August the tour made stops in Westlake Village, Calif.; Lewisville, Texas; Charlotte, N.C.; and Rosemont, Ill.

JAFRA continues the tradition that began with founders Jan and Frank Day to offer women the opportunity to realize their full potential by owning their own company. Today JAFRA has more than 550,000 consultants in 17 countries throughout Latin America, North America, Europe, and most recently, Asia. With a portfolio of more than 700 products that range from skin and body care, color cosmetics, spa products, men’s skin care and grooming as well as baby care and fragrances, JAFRA uses ecologically friendly product formulations and strives to collaborate with environmentally friendly companies.

Thirty-One Uses Social Media During National Conference

Thirty-One centralized the experience of its annual National Conference, Imagine the Possibilities, recently with a new mobile app to help its consultants and leaders stay connected during the three-day event.

Thirty-One’s growing business is one of the many reasons that prompted the addition of the new mobile app, 31 NC 2011. Last year, 1,503 attended the conference, but this year more than 7,600 consultants and leaders converged on Columbus, Ohio.

The app was one way to keep all attendees connected with the devices they already use. It was there to help them access locations of sessions and event reminders, and it offered networking features to personalize the experience for them and create a valuable reference tool long after the event, according to Thirty-One.

Nu Skin Recognized for Corporate Social Responsibility

Nu Skin Enterprises Inc. was recently praised for a second year with two Communitas Awards for outstanding corporate social responsibility programs through the Nu Skin Force for Good Foundation. The awards, an extension of the Association of Marketing and Communication Professionals’ work, recognize the foundation’s ongoing support of the School of Agriculture for Family Independence (SAFI) at Mtalimanja Village in Malawi, as well as a collective of grants to help improve the education of children around the world.

The Nu Skin Force for Good Foundation provides sustainable aid to the people of Malawi with support for SAFI. Malawians completing the SAFI program see as much as a 700 percent increase in their harvest, which is enough to feed their family for a year, improve their living conditions and send their children to school. Nu Skin was also recognized for its collective effort in improving education for children around the world through grants to improve literacy and educational opportunities. In 2010, the Nu Skin Force for Good Foundation funded 74 scholarships for secondary and post-secondary students in Malawi, built two new libraries for elementary schools in rural Korea serving more than 130 schoolchildren, and provided a grant to rebuild a school for 900 children in Haiti destroyed during the January 2010 earthquake.

Mary Kay Independent Beauty Consultant Count Sets Records

Despite the U.S. Department of Labor reporting only 18,000 new jobs added nationwide in June 2011, more than 165,000 people already are on their way to earning money by starting independent Mary Kay businesses in April in the United States—the largest monthly amount within the last 10 years. Mary Kay also had a 9.5 percent increase in independent salesforce members in the United States in the first half of 2011, compared to the same time period in  2010.

These company milestones are timely, given Mary Kay Inc.’s annual Seminar in Dallas this summer, where the success of the company’s independent salesforce is celebrated. The seminar is focused on recognizing Mary Kay independent beauty consultants for their achievements, while also providing education, inspiration and motivation for the year ahead.

lia sophia Draws Celebrity Following

lia sophia recently held an intimate summer event at the Sunset Marquis Hotel in West Hollywood, according to the Los Angeles Times. Organizing a regular event each year in L.A., the company presented its latest Red Carpet collection of jewelry, drawing the attention of celebrity fans such as Paris Hilton, Kourtney Kardashian, Ashlee Simpson and Ali Landry.

The Industrielle II Red Carpet collection includes vintage-inspired jewelry and plenty of color drawn from architecture and the recent travels by the designer of the line, Dani Stahl, editor at large for Nylon magazine.

In addition to grabbing the interest of Vanessa Hudgens, who is a fan of the rings, the direct sales jewelry brand also has a new face to endorse its products—supermodel Niki Taylor—who recently hosted a preview of its latest lines at the Soho Beach House in Miami.

With a 600-piece collection sold by a 30,000-person salesforce through home parties and various events, lia sophia’s jewelry pieces also find their way into gift bags and celebrity parties.

Scentsy Pledges $300,000 for Halt the Hunger

At a time when the demand for emergency food assistance is at a record high but the supply of donated food is at historically low levels, Scentsy Inc., a party plan company based in Meridian, Idaho, that offers a variety of home fragrance products, challenged its community to give to the Idaho Foodbank as part of the largest noncapital campaign fundraiser in the Foodbank’s 27-year history.

Halt the Hunger gave the opportunity to provide 1.8 million meals for Idahoans who struggle with hunger. Scentsy agreed to match every new donation received in August—dollar for dollar—up to $300,000. The Foodbank can provide three meals for one dollar. A successful campaign will result in $600,000, or 1.8 million meals.

The Foodbank distributed a record 10.6 million pounds of free emergency food in fiscal 2011. This is a 19 percent increase from 2010 and a 93 percent increase since 2008. During fiscal 2011, the Foodbank network and its various programs served an average of 104,000 hungry Idahoans per month.

Stream Energy Achieves Top Workplace

Stream Energy, an energy provider based in Dallas, announced that it has been recognized by Workplace Dynamics as having achieved the national standard of Top Workplaces for 2011. This designation was awarded in recognition of the firm’s results from an employee workplace survey conducted earlier this year.

According to Workplace Dynamics, the Top Workplaces designation is a stamp of approval from a company’s employees. This vote of confidence is a powerful indicator to shareholders, customers and the community that the organization has strong values underpinning its behavior.

Workplace Dynamics partners with more than 25 leading major regional newspapers across the United States to produce regional Top Workplaces lists.

Stream Energy provides service to customers in Georgia, Maryland, Pennsylvania and Texas. The firm’s wholly owned subsidiary, Ignite, was recently recognized among the top 15 most successful network marketing firms in the world.