September 01, 2016
News in Brief, September 2016
Amway’s Head of Corporate Social Responsibility Presents at UN Ideagen Summit on Gender Equality
|Nutrilite Little Bits, a micronutrient supplement|
Amway collaborated with other private and public sector organizations at the recent Ideagen UN Empowering Women & Girls 2030 Summit, an annual event focused on advancing gender equality.
Ideagen was launched to drive collective societal impact through strategic partnerships. Those gathered at the United Nations in New York heard from Amway’s head of corporate social responsibility, Jeff Terry, who led a session highlighting the company’s work to improve the lives of women and girls. Other presenters included representatives from the European Union, USAID, the White House, Red Cross and Microsoft, among others.
“A summit like this is always an opportunity for us to see who is doing what, whether through the private sector, NGOs or other segments of civil society, because it’s about working together,” Terry told DSN. “The days of working by yourself to solve problems are over. It is critical to identify cross-sector and even in-sector partnership opportunities to help solve these problems.”
|Amway’s Jeff Terry presents at Ideagen.|
Achieving gender equality is one of the current U.N. Sustainable Development Goals, as is ending all forms of malnutrition by 2030. Amway, the largest direct selling company in the world, addresses both challenges through ongoing CSR initiatives, including the Nutrilite Power of 5 Campaign, which supports funding and distribution of Nutrilite Little Bits, a micronutrient supplement developed by Amway scientists. Little Bits supply 15 vitamins and nutrients critical to a child’s development in the first five years of life. During last year’s U.N. General Assembly, Amway committed to nearly doubling the reach of the program by the end of 2019.
In addition to nutrition science, Amway is leveraging another of its core competencies, entrepreneurship, to promote the welfare of women and girls. In this vein, the company is kicking off a pilot program in India that will train women to start their own businesses. The program is a partnership with Healing Fields Foundation, a nonprofit that educates women living in poverty to become community health facilitators. Amway is developing new elements of the program that will help these women apply their knowledge as entrepreneurs, selling locally sourced health goods.
Isagenix Introduces ‘Prime Time’ Community Focused on Healthy Aging
Health and wellness company Isagenix is taking a strategic approach to building relationships with Prime Time, a new online community focused on healthy aging.
By signing up at NowIsPrimeTime.com, members receive access to a Facebook group where they can communicate with other members and get health tips, as well as the chance to participate in healthy living contests. They also can opt to receive regular Prime Time newsletters.
The project was initiated by Patty Raphael, a Gen Xer and the company’s Vice President of Opportunity Solutions. “I spoke to a lot of Associates who felt Isagenix wasn’t quite hitting the mark when it came to the needs of my age group, and so we wanted to better support this community by building connections, having fun and providing tips on living life to the fullest,” Raphael said in the company’s announcement.
In many ways Prime Time is a counterpart to Isagenix’s START Your Life community, which aims to equip and inspire millennials—now the fastest-growing demographic among Isagenix Associates.
Youngevity Adds to Growing Direct Sales Platform
California-based Youngevity International has recently acquired two new companies under its growing umbrella of direct sales brands. The company’s first move was a deal with Renew Interests LLC, which includes the SOZO Global and Integris brands.
The Austin, Texas-based SOZO sells a range of wellness and personal-care products, while Integris is a maker of health supplements.
“I believe SOZO’s emphasis on the coffee berry as an ingredient will have particular appeal to our growing customer base,” said Steve Wallach, CEO of Youngevity.
The acquisition of Nature’s Pearl Corp., a grower, manufacturer and seller of Muscadine grape products for personal care and nutritional use, soon followed.
In a statement, Jerry Smith, Founder and CEO of Nature’s Pearl, called Youngevity “the clear choice” to help introduce Nature’s Pearl products to a wider customer base.
The additions of Renew Interests and Nature’s Pearl are part of an ongoing acquisition strategy that will expand both Youngevity’s salesforce and its product offerings across the nutrition, coffee, weight-loss, energy and skincare categories.
Next-Generation Skincare System Garners Design Award for Nu Skin
Wellness and personal-care company Nu Skin Enterprises has been awarded a 2016 Platinum A’ Design Award for ageLOC Me, a new beauty device that brings customization to the world of skin care.
The Utah company first introduced ageLOC, its flagship anti-aging brand, in 2008. According to Vice President of Opportunity Innovation and Team Lead for Global Research & Development Helen Knaggs, Nu Skin sought to fill a void in the marketplace with products that combat aging at its source, gene expression. “We saw that marketplace products were aimed at signs and symptoms of aging,” said Knaggs. “We felt there was really an opportunity to go behind the scenes of aging and understand it at its source.” By the time Nu Skin launched ageLOC Me in October 2015, the anti-aging line had generated more than $5 billion in global sales.
The ageLOC Me skincare system was built around some of the most significant trends in the personal-care market, including growing demand for anti-aging formulas, customization and at-home beauty devices, as well as the technology to make such devices effective. What truly sets it apart from the competition, though, is the ability to provide a custom formulation based on the user’s specific skin concerns and preferences. “That’s where the skincare industry hasn’t been able to deliver a product up till now,” Knaggs explained. “This is the first of its kind in a personal-care marketplace that has lots of choice, but not choice based on meeting individualized needs.”
The core of ageLOC Me is divided into five cartridges, with two containing moisturizers and three containing serums. Separating the ingredients in this way allowed Nu Skin’s product development team to maximize the number of possible formulations and their effects. The customer experience begins with the ageLOC Me Skin Assessment app, which gathers information about the individual and his or her preferences to determine which products are the best fit. The app then generates a personal skincare code that can be used to purchase an ageLOC Me Custom Set. In the A’ (pronounced A-Prime) International Design Awards, the device’s next-generation design put Nu Skin in the top 1 percentile, recipients of the Platinum Award, based on anonymous judging by a panel of academics, press members and industry professionals.
Newly Established AdvoCare Foundation Awards $150,000 in Grants
|AdvoCare and the Ragus family launch the AdvoCare Foundation.|
The AdvoCare Foundation recently announced that its first round of grant funding, totaling $150,000, will benefit eight organizations focused on child health and safety.
While AdvoCare has a long history of giving back, the newly established charity brings a formal framework and focus to its philanthropic efforts. The AdvoCare Foundation was initially funded by a $1.5 million gift from the company and the family of AdvoCare’s late founder, Charlie Ragus.
“We started the foundation to strengthen our 23-year legacy of giving back and focus our efforts on the next generation of champions,” said Alison Levy, AdvoCare Executive Vice President and AdvoCare Foundation President.
With the mission of investing in long-term solutions to child welfare, the foundation selected grant recipients across four major cities—Atlanta, Dallas, Los Angeles and Philadelphia. In Dallas, home to AdvoCare headquarters, grants of $20,000 were awarded to both YMCA Metropolitan Dallas and the local America SCORES, which runs an after-school program centered on soccer, poetry and community service.
Dreamworks Inspires Origami Owl Collection
|Products on display at an Origami Owl Jewelry Bar event.|
Though the designs are still under wraps, this fall customizable jewelry company Origami Owl will introduce character-inspired collections through a new licensing deal with Dreamworks Animation.
The collaboration is Origami Owl’s largest to date, and the first foray into social selling for Dreamworks, creators of Shrek, How to Train Your Dragon, Kung Fu Panda and other popular film franchises. Origami Owl will launch its first character-inspired offerings Oct. 1, in connection with the release of Trolls, a new animated comedy from Dreamworks. The Arizona-based company said the collection will include its signature Living Lockets, Charms, Dangles and even new product categories.
“It’s been wonderful to collaborate on the pieces,” said Chrissy Weems, Origami Owl President, who co-founded the company in 2010 with her then 14-year-old daughter, Bella. “The film’s themes parallel Origami Owl’s core values and mission ‘to love, inspire and motivate others.’ The feature’s vibrant colors and upbeat, happy music also reflect the sense of joy and energy evoked by the Origami Owl brand.”
Following the launch of the Trolls Collection, Origami Owl customers can expect to see additional collections inspired by favorite franchises and characters.
Thirty-One Gifts, Nationwide Children’s Hospital Launch ‘Girls Take Flight’
Bags, accessories and home décor company Thirty-One Gifts is partnering with Nationwide Children’s Hospital to launch Girls Take Flight, an initiative to support girls facing mental and behavioral health illnesses.
Through its charitable arm, Thirty-One Gives, the company will help to fund behavioral health research conducted by Nationwide Children’s, the nation’s largest not-for-profit freestanding pediatric healthcare system. Thirty-One said it already has collected $37,000 in personal contributions from its independent sales leaders. The company also pledged to donate all proceeds from its September “Gives Round Up!” program and make a contribution during its “Standing Strong for Her” initiative in October.
“Mental illness is a crisis for girls, and the statistics are staggering,” said Cindy Monroe, Founder, President and CEO of Thirty-One. “This initiative marks the first time Thirty-One Gifts will be supporting ground-breaking medical research, and we couldn’t be more excited about it.”
Thirty-One said it will equip its 70,000 consultants with resources to raise awareness and reduce the stigma of mental and behavioral health illnesses. The company also released a new thermal tote product printed with butterflies, which symbolizes the Girls Take Flight campaign and the hospital’s logo.