August 22, 2017
Nu Skin Surpasses 550 Million Meals Donated through Nourish the Children Initiative
Photo: Nu Skin provides nutrient-rich VitaMeal to children in Malawi through the Chewa Heritage organization.
Provo, Utah-based Nu Skin Enterprises Inc. today announced it has reached the milestone of 550 million meals purchased and donated through its Nourish the Children (NTC) initiative.
In 2002, Nu Skin addressed the tragedy of childhood hunger and malnutrition with the development of NTC. The program begins with a nutritious food known as VitaMeal®, a nutrient-dense food—unlike simple grains with purely caloric benefit—that is scientifically formulated to meet the nutritional needs of malnourished children. As part of the overall development of VitaMeal, Nu Skin’s nutritional scientists determined the ingredients and rations that were well-suited for a malnourished child. The result is a product that provides the essential vitamins and minerals, with a balance of carbohydrates, protein, fat and fiber.
Nu Skin sales leaders, customers and employees can purchase VitaMeal, a nutrient-dense food, and then donate it to NTC, which partners with third-party charitable organizations that focus on distributing relief to those suffering from malnutrition and famine.
“Together, the Nu Skin family continues to come together to improve the lives of malnourished children around the world,” said Steven J. Lund, Executive Chairman of the Board and Executive Director of Nourish the Children. “Achieving this milestone shows the fundamental compassion of people who, when confronted by human suffering, are willing to act. We are grateful for the continued generosity of our sales leaders, customers and employees who purchase and donate VitaMeal.”
Nu Skin’s charity partners have reported that VitaMeal purchases and donations through the Nourish the Children initiative have helped children in more than 50 countries.
George Kanyama Phiri, Chairman of the Chewa Heritage organization in Malawi, added, “I sincerely would like to thank Nu Skin for helping thousands of children in the various communities where Chewa Heritage operates. Most of these children don’t have access to food except for the meal they receive at school, and VitaMeal fills their bodies while providing them with vitamins and nutrients they need.”