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October 06, 2017

World News

Oriflame CEO and President Magnus Brännström Named Chairman of WFDSA

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, recently announced that Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway.

“I am very honored and privileged to serve the direct selling industry as Chairman of the World Federation of Direct Selling Associations during these exciting times,” said Brännström. “The world is going through digital transformation. I believe direct selling, with its communities of people united by a joint purpose, is more relevant than ever for empowering entrepreneurship through offering quality products and services. I look forward to continue to build and develop on my predecessors’ long legacy of improving the standards of the global direct selling industry.”

Previously, Brännström was the Vice Chairman of WFDSA. He also held the position as Chairman of SELDIA, the European Direct Selling Association.

“It’s been a tremendous honor to serve as Chairman of WFDSA for the past three years,” said DeVos. “None of our goals could have been accomplished without strong partnerships and the support of the direct selling associations around the world. Direct selling is in good hands under the leadership of Magnus Brännström. I have never been more confident and optimistic about the future of our industry.”