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July 05, 2017

World News

Oriflame Chooses Nepa for Global Brand Research

Schaffhausen, Switzerland-based Oriflame recently selected Sweden-based research company Nepa to help the cosmetics giant continuously track and explain trends, as well as the wills and actions of its customers and competitors, in 10 countries.

“We set target to countries on performances according to our global strategic directions,” said Frédérique Jacqmart, ‎Consumer Insight Manager at Oriflame. “Nepa will help us to understand our brand position in detail and how to find the formula for market success. We chose Nepa as our partner because of their experience of global projects and innovative solutions.”

Nepa will conduct brand tracking for Oriflame in Mexico, Colombia, Indonesia, India, China, Turkey, Portugal, Poland, Morocco and Russia—countries with widely varying market conditions. Research will be conducted among both end-consumers and Oriflame sales consultants to gain insights about Oriflame brand position and the development over time.

“We are proud to be the supplier for this strategic project,” said Johan Rinaldo, Commercial Director at Nepa. “Oriflame is a strong brand, and we feel confident that our collaboration will help Oriflame gain actionable insights to improve the brand position even further.”

In April, Oriflame placed No. 15 on the Direct Selling News Global 100 ranking of the top direct selling companies in the world. The company achieved $1.4 billion in 2016.

Nepa was founded in 2006 to help companies become more customer oriented by bringing the voice of the consumer into business development and daily decision-making. It combines consumer feedback data with actual behavior data to transform traditional insights into financially quantifiable actions. The company has more than 350 clients in over 50 countries, with offices in Stockholm, Helsinki, Oslo, Copenhagen, London, New York and Mumbai.