December 15, 2017
Peekaboo Beans Names Sandy Spielmaker General Manager
Peekaboo Beans, the British Columbia-based retailer of ethically sourced children’s apparel, recently announced the appointment of Sandy Spielmaker as General Manager.
Spielmaker has more than two decades of experience in the direct sales channel. In her most recent role as chief sales officer for a direct seller of personal and home fragrances, she oversaw all global sales, focusing on market expansion and growth strategies as well as continually improving consultant success while fostering a unique company culture.
Spielmaker began her career serving in various capacities at SC Johnson, also holding executive positions at Bissell and Johnson Outdoors before moving to the direct selling channel.
“I’m thrilled to help such an amazing organization with a well-loved brand and loyal community,” said Spielmaker. “Peekaboo Beans has big dreams, and I’m honored to support the efforts of this talented team and its exceptional stylists to build and grow an incredible company.”
Traci Costa, CEO of Peekaboo Beans stated, “I’m overjoyed Ms. Spielmaker decided to join our team. Having yet another powerful woman join us, one who led the charge of a multi-billion dollar company, confirms that our Peekaboo Beans brand and mission are compelling and strong.”
The company also announced that U.S. stylist growth continued to outpace Canadian growth the month of November by nearly 20 percent. With the addition of Spielmaker as General Manager and Cindy Tokoly as Director of Sales and Field Development—both of whom are well-versed in the U.S. market—the company anticipates this promising trend to continue and exceed expectations.