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January 31, 2017

World News

PM-International Tops $460M in Annual Revenue

PM-International saw continued growth in 2016, with sales up 30 percent from a year earlier.

Revenue for the year exceeded $460 million, Rolf Sorg told sales partners at a recent 2017 Kick Off event. Sorg is founder and CEO of PM, marketer of the FitLine and BeautyLine brands, which have made it one of Europe’s largest direct selling companies in the health and beauty categories.

In the past 12 months, Italy and Hong Kong led the group in terms of growth, with each more than doubling 2015 revenue. Norway followed with an 83 percent increase from the prior year. The privately held company does business in more than 35 markets, including the U.S., where it launched in 2016.

To keep pace with sales growth the company is taking steps to expand its global infrastructure, said Sorg. This summer, a new warehouse will be completed at the PM Logistics Center in Europe, nearly tripling storage capacity on site. The company also is adding office space at its global headquarters in Luxembourg.