Connect with us on Facebook Follow us on Twitter Join our LinkedIn Group Subscribe to us on YouTube Share with us on Google+ Subscribe to our RSS feed

May 29, 2014

DSN Global 100

Profiles


Click here to order the June 2014 issue in which this article appeared or click here to download it to your mobile device.


IN THIS ISSUE:

The BIG HISTORY of Direct Selling10 Things to KnowThe List
Topping the Charts ProfilesCelebration

BRAVO AWARDS:
LeadershipGrowth Based on PercentageGrowth Based on RevenueHumanitarian


1. Alticor (Amway)

2013 Net Sales: $11.80 billion
Country: USA

Amway offers people all over the world the opportunity to own their own business by selling high-quality nutrition, beauty and home products that are supported by a global agribusiness, manufacturing and logistics supply chain. Top-selling brands include NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skin care and color cosmetics and eSpring™ water treatment systems.

  • 2012 Rank: 1
  •  
  • 2012 Net Sales: $11.3 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness
  •  
  • Markets: 100
  •  
  • Salespeople: 3 million
  •  
  • Employees: 21,000
  •  
  • Headquarters: Ada, Michigan
  •  
  • Executives: Steve Van Andel and Doug DeVos
  •  
  • Year Founded: 1959
  • Website: www.amway.com

2. Avon Products Inc.

2013 Net Sales: $9.95 billion
Country: USA

Avon, the company for women, is a leading global beauty company. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skin care, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft™, Advance Techniques, and mark™.

     
  • 2012 Rank: 2
  •  
  • 2012 Net Sales: $10.7 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, clothing and accessories, home décor, kitchenware and appliances
  •  
  • Markets: 100
  •  
  • Salespeople: 6 million
  •  
  • Employees: 36,000
  •  
  • Headquarters: New York, New York
  •  
  • Executive: Sheri McCoy
  •  
  • Year Founded: 1886
  •  
  • Stock Symbol: AVP—NYSE
  •  
  • Website: www.avon.com

3 Herbalife Ltd.

2013 Net Sales: $4.80 billion
Country: USA

Herbalife is a global nutrition company that sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Its products are formulated according to proven nutrition research and science and are manufactured to the highest standards of safety and quality. Herbalife products are available in more than 90 countries exclusively through dedicated independent Herbalife Members who provide customers with personal coaching and mentorship to help them achieve their goals.

     
  • 2012 Rank: 3
  •  
  • 2012 Net Sales: $4.1 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 91
  •  
  • Salespeople: 3 million
  •  
  • Employees: 7,400
  •  
  • Headquarters: Los Angeles, California
  •  
  • Executive: Michael O. Johnson
  •  
  • Year Founded: 1980
  •  
  • Stock Symbol: HLF—NYSE
  • Website: www.herbalife.com

4. Vorwerk & Co. KG

2013 Net Sales: $3.70 billion
Country: Germany

Vorwerk is a family-owned, Germany-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $612.5 million.

     
  • 2012 Rank: 4
  •  
  • 2012 Net Sales: $3.3 billion
  •  
  • Sales Method: Person-to-person and party plan
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, household appliances, home care
  •  
  • Markets: 76
  •  
  • Salespeople: 620,000
  •  
  • Employees: 12,000
  •  
  • Headquarters: Wuppertal, Germany
  •  
  • Executives: Walter Muyres, Reiner Strecker and Frank van Oers
  •  
  • Year Founded: 1883
  •  
  • Website: www.vorwerk.com

5. Mary Kay Inc.

2013 Net Sales: $3.60 billion
Country: USA

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.60 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

     
  • 2012 Rank: 6
  •  
  • 2012 Net Sales: $3.1 billion
  •  
  • Sales Method: Person-to-person and party plan
  •  
  • Compensation Structure: Single-level
  • Products: Cosmetics, personal care
  • Markets: 35
  •  
  • Salespeople: 3 million
  •  
  • Employees: 5,027
  •  
  • Headquarters: Addison, Texas
  •  
  • Executive: David Holl
  •  
  • Year Founded: 1963
  •  
  • Website: www.marykay.com

6. Natura Cosméticos SA

2013 Net Sales: $3.20 billion
Country: Brazil

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

     
  • 2012 Rank: 5
  •  
  • 2012 Net Sales: $3.2 billion
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care
  •  
  • Markets: 7
  •  
  • Salespeople: 1.6 million
  •  
  • Employees: 7,000
  •  
  • Headquarters: São Paulo, Brazil
  •  
  • Executive: Alessandro G. Carlucci
  •  
  • Year Founded: 1969
  •  
  • Stock Symbol: NATU3.SA— São Paulo
  • Website: www.natura.net

7. Nu Skin Enterprises Inc.

2013 Net Sales: $3.18 billion
Country: USA

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company. The company’s anti-aging portfolio features the new ageLOC® line of products including the ageLOC® TR90™ weight management and body shaping system, ageLOC® R2 nutritional supplement and ageLOC® Transformation daily skin care system.

     
  • 2012 Rank: 8
  •  
  • 2012 Net Sales: $2.2 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 53
  •  
  • Salespeople: 1.3 million
  •  
  • Employees: 1,200
  •  
  • Headquarters: Provo, Utah
  • Executive: Truman Hunt
  •  
  • Year Founded: 1984
  •  
  • Stock Symbol: NUS—NYSE
  • Website: www.nuskin.com

8. Tupperware Brands Corp.

2013 Net Sales: $2.67 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Products include design-centric preparation, storage and serving solutions for the kitchen, and home as well as beauty and personal-care products.

     
  • 2012 Rank: 7
  •  
  • 2012 Net Sales: $2.6 billion
  •  
  • Sales Method: Person-to-person and party plan
  •  
  • Compensation Structure: Single-level and multi-level
  •  
  • Products: Storage and serving, beauty, personal care
  •  
  • Markets: 100
  •  
  • Salespeople: 2.6 million
  •  
  • Employees: 13,500
  •  
  • Headquarters: Orlando, Florida
  •  
  • Executive: Rick Goings
  •  
  • Year Founded: 1946
  •  
  • Stock Symbol: TUP—NYSE
  •  
  • Website: www.tupperware.com

9. Belcorp Ltd.

2013 Net Sales: $1.96 billion
Country: Peru

With a heritage of empowering women through the marketing of a comprehensive product portfolio, Belcorp helps women get in touch with their ideal of beauty and self-fulfillment. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’Bel, Èsika and Cyzone. Belcorp also provides an impactful change in the community with its commitment to social responsibility through the Belcorp Foundation.

     
  • 2012 Rank: 10
  •  
  • 2012 Net Sales: $1.9 billion
  •  
  • Sales Method: Person-to-person and party plan
  •  
  • Compensation Structure: Single-level and multi-level
  •  
  • Products: Cosmetics, personal care
  •  
  • Markets: 16
  •  
  • Salespeople: 902,479
  •  
  • Employees: 8,951
  •  
  • Headquarters: Lima, Peru
  •  
  • Executive: Eduardo Belmont
  •  
  • Year Founded: 1968
  •  
  • Website: www.belcorp.biz

10. Oriflame Cosmetics SA

2013 Net Sales: $1.95 billion
Country: Luxembourg

Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through more than 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland.

     
  • 2012 Rank: 9
  •  
  • 2012 Net Sales: $2.0 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care
  •  
  • Markets: 66
  •  
  • Salespeople: 3.5 million
  •  
  • Employees: 7,340
  •  
  • Headquarters: Luxembourg, Luxembourg
  • Executive: Magnus Brännström
  •  
  • Year Founded: 1967
  •  
  • Stock Symbol: ORI-SS—Stockholm
  •  
  • Website: www.oriflame.com

11. Primerica Inc.

2012 Net Sales: $1.27 billion
Country: USA

Primerica assists clients in meeting their needs for term life insurance, which they underwrite, and mutual funds, annuities and other financial products which they distribute primarily on behalf of third parties. Primerica insured more than 4 million lives and maintained approximately 2 million investment accounts on behalf of clients at Dec. 31, 2013.

  • 2012 Rank: 11
  •  
  • 2012 Net Sales: $1.2 billion
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Financial services
  •  
  • Markets: 2
  •  
  • Salespeople: 95,600
  •  
  • Employees: 1,995
  •  
  • Headquarters: Duluth, Georgia
  •  
  • Executives: John Addison and Rick Williams
  •  
  • Year Founded: 1977
  •  
  • Stock Symbol: PRI—NYSE
  •  
  • Website: www.primerica.com

12. Ambit Energy

2013 Net Sales: $1.20 billion
Country: USA

Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. Ambit was established with one simple goal in mind: to be the finest and most-respected retail energy provider in America. To that end, the Ambit team has built an award-winning U.S.-based customer care center, as well as great relationships with energy partners, consultants and customers alike. The strategy is working. Ambit was named the fastest-growing private company in the country for 2010 by Inc. magazine, and has already surpassed milestones of 1 million customers.

     
  • 2012 Rank: 14
  •  
  • 2012 Net Sales: $930 million
  •  
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  •  
  • Products: Energy
  •  
  • Markets: 1
  •  
  • Salespeople: 250,000
  •  
  • Employees: 646
  •  
  • Headquarters: Dallas, Texas
  •  
  • Executive: Jere W. Thompson Jr. and Chris Chambless
  •  
  • Year Founded: 2006
  •  
  • Website: www.ambitenergy.com

13. Telecom Plus 

2013 Net Sales: $1.10 billion
Country: United Kingdom

Operating primarily as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 500,000 customers across the UK, as well as offering club members a range of opportunities to save money on other household expenses.

     
  • 2012 Rank: 15
  •  
  • 2012 Net Sales: $892 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card
  •  
  • Markets: 1
  •  
  • Salespeople: 42,500
  •  
  • Employees: 730
  •  
  • Headquarters: London, England
  •  
  • Executive: Andrew Lindsay
  •  
  • Year Founded: 1996
  •  
  • Stock Symbol: TEP—LONDON
  •  
  • Website: www.utilitywarehouse.co.uk

14. Stream Energy (Ignite Inc.)

2013 Net Sales: $867 million
Country: USA

Stream Energy is the longest-tenured network marketing energy company in the world, providing residential and commercial energy service to consumers through its wholly owned subsidiary, Ignite.

     
  • 2012 Rank: 16
  •  
  • 2012 Net Sales: $840 million
  •  
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  •  
  • Products: Energy and HomeLife Services
  •  
  • Markets: 1
  •  
  • Salespeople: 265,832
  •  
  • Employees: 238
  •  
  • Headquarters: Dallas, Texas
  •  
  • Executive: Mark Schiro
  •  
  • Year Founded: 2004
  • Website: www.igniteinc.com

15. Yanbal International

2013 Net Sales: $848 million
Country: Peru

Yanbal International is much more than a cosmetics company. It is a vibrant corporation that changes the lives of almost half a million people who share beauty, prosperity and well-being. With a presence in 10 countries and renowned for its world-class products, Yanbal is still growing, achieving a positive and real impact in the lives of people.

     
  • 2012 Rank: 17
  • 2012 Net Sales: $815 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, skin care, jewelry, fragrances
  •  
  • Markets: 10
  •  
  • Salespeople: 390,000
  •  
  • Employees: 6,100
  • Headquarters: Lima, Peru
  • Executive: Janine Belmont Dauelsberg
  •  
  • Year Founded: 1967
  •  
  • Website: www.yanbal.com

16. Miki Corp.

2013 Net Sales: $783 million
Country: Japan

Miki offers supplements made from prune extracts as well as household cleaners and personal-care items. The company has sales agents in Japan, Taiwan and Malaysia.

  • 2012 Rank: 13
  •  
  • 2012 Net Sales: $1.1 billion
  •  
  • Sales Method: Not available
  •  
  • Compensation Structure: Not available
  •  
  • Products: Food, cosmetics, household products
  •  
  • Markets: 3
  •  
  • Salespeople: Not available
  •  
  • Employees: 270
  •  
  • Headquarters: Osaka, Japan
  •  
  • Executive: Toshikazu Kadota
  •  
  • Year Founded: 1966
  •  
  • Website: www.mikiprune.co.jp

17. Thirty-One Gifts

2013 Net Sales: $763 million
Country: USA

Thirty-One Gifts offers products for everyone’s lifestyle—stylish purses, totes, home organization solutions and more, most of which can be personalized. Independent sales consultants are located throughout the U.S. and Ontario, Canada.

  • 2012 Rank: 18
  •  
  • 2012 Net Sales: $718 million
  •  
  • Sales Method: Party plan and group sales
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Handbags, totes
  •  
  • Markets: 2
  •  
  • Salespeople: 121,249
  •  
  • Employees: 1,683
  •  
  • Headquarters: Columbus, Ohio
  •  
  • Executive: Cindy Monroe
  •  
  • Year Founded: 2003
  •  
  • Website: www.thirtyonegifts.com

18. Blyth Direct Sales Group

2013 Net Sales: $750 million
Country: USA

Blyth Inc. is a direct-to-consumer business focused on the direct selling and direct marketing channels through its PartyLite and ViSalus brands. It designs and markets candles and accessories for the home as well as health and wellness products, utilizing both the home party plan and the network marketing methods.

  • 2012 Rank: N/A
  •  
  • 2012 Net Sales: N/A
  •  
  • Sales Method: Party plan and group sales
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, home décor, kitchenware and appliances, home care, wellness
  •  
  • Markets: 21
  •  
  • Salespeople: 90,000
  •  
  • Employees: 1,250
  •  
  • Headquarters: Greenwich, Connecticut
  •  
  • Executive: Robert B. Goergen Jr.
  • Year Founded: 1973
  •  
  • Website: www.blyth.com

19. USANA Health Sciences Inc.

2013 Net Sales: $718 million
Country: USA

USANA Health Sciences develops and provides the highest-quality science-based health products distributed internationally through direct selling, creating a rewarding financial opportunity for independent associates, shareholders and employees.

  • 2012 Rank: 20
  • 2012 Net Sales: $649 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  • Products: Wellness
  • Markets: 19
  • Salespeople: 265,000
  • Employees: 1,426
  • Headquarters: Salt Lake City, Utah
  • Executive: David Wentz
  • Year Founded: 1992
  • Stock Symbol: USNA—NYSE
  • Website: www.usana.com

20. ACN Inc.

2013 Net Sales: $700 million
Country: USA

ACN is one of the world’s largest direct sellers of telecommunications, energy and other essential services people use every day, including phone service, wireless, natural gas and electricity, high-speed Internet, and home security and automation.

  • 2012 Rank: 22
  • 2012 Net Sales: $582 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  • Products: Telecommunications, energy
  • Markets: 23
  • Salespeople: 200,000
  • Employees: 1,500
  • Headquarters: Concord, North Carolina
  • Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz, Mike Cupisz
  • Year Founded: 1993
  • Website: www.acninc.com

21. New Era Health Industry Group Co. Ltd. (Zhong Jian)

2013 Net Sales: $678 million
Country: China

New Era is dedicated to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. The company partners with many research institutions at home and abroad.

  • 2012 Rank: N/A
  • 2012 Net Sales: N/A
  • Sales Method: Person-to-person
  • Compensation Structure: Single-level
  • Products: Cosmetics, healthcare, cleaning
  • Markets: 14
  • Salespeople: Not available
  • Employees: 1,000
  • Headquarters: Beijing, China
  • Executive: Not available
  • Year Founded: 1995
  • Website: www.intgz.com/en

22. Market America Inc.

2013 Net Sales: $547 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $4.3 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.

  • 2012 Rank: 27
  • 2012 Net Sales: $505 million
  • Sales Method: Person-to-person
  • Compensation Structure: Single-level
  • Products: Cosmetics, personal care, food and beverage, home care, leisure and educational, services, wellness
  • Markets: 7
  • Salespeople: 180,000
  • Employees: 725
  • Headquarters: Greensboro, North Carolina
  • Executive: JR Ridinger
  • Year Founded: 1992
  • Website: www.marketamerica.com

23. AmorePacific

2012 Net Sales: $520 million
Country: South Korea

AmorePacific was founded by Sung-Whan Suh, who believed Jeju Island off the coast of Korea was an optimal environment for growing the most powerful and potent green tea. AmorePacific is the only cosmetics company in the world to grow and harvest its own green tea, which is then used in its skin-care formulas. The company holds over 140 global patents in green tea and skin-related technology, fusing cutting-edge formulations with the age-old tradition of Asian botanicals.

  • 2012 Rank: 26
  • 2012 Net Sales: $520 million
  • Sales Method: Person-to-person
  • Compensation Structure: Not available
  • Products: Cosmetics, personal care, health and wellness
  • Markets: 3
  • Salespeople: Not available
  • Employees: Not available
  • Headquarters: Seoul, South Korea
  • Executive: Kyung-Bae Suh
  • Year Founded: 1945
  • Stock Symbol: 090430—Korea
  • Website: www.amorepacific.com

24. Forbes Lux Group

2013 Net Sales: $489 million
Country: Switzerland & India

Forbes Lux Group is a global healthy home group of companies bringing together two of the industry’s pioneers in direct sales in Asia and Europe, Eureka Forbes India and Lux International Switzerland. The jointly formed group has a European as well as a strong Asian heritage that goes back over 100 years and is a true pioneer and leader in water purification solutions, home cleaning systems, air purification systems and electronic security solutions. The leading health and hygiene direct sales company in many markets, including India, South Africa, Hungary and the Baltics, Forbes Lux Group has successfully created a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with millions of customers around the world.

  • 2012 Rank: N/A
  • 2012 Net Sales: N/A
  • Sales Method: Person-to-person, person-to-business
  • Compensation Structure: Single-level
  • Products: Water purifiers, home cleaning systems, air purifiers, electronic security solutions, professional cleaning systems
  • Markets: 38
  • Salespeople: 30,000
  • Employees: 10,000
  • Headquarters: Zug, Switzerland and Mumbai, India
  • Executives: Suresh Goklaney, Reto von der Becke, Marzin Shroff
  • Year Founded: 1901
  • Website: www.forbeslux.com, 
  • www.eurekaforbes.com, 
  • www.luxinternational.com

25. Scentsy Inc.

2013 Net Sales: $485 million
Country: USA

Scentsy Inc. is an international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Inc. owns the Scentsy Family of brands, including Scentsy Fragrance, a complete line of home and personal care fragrance products; Velata, a line of simple and stylish kitchen products; and Grace Adele, a style system of women’s accessories featuring handbags and coordinating jewelry.

  • 2012 Rank: 23
  • 2012 Net Sales: $560 million
  • Sales Method: Party plan and group sales
  • Compensation Structure: Multi-level
  • Products: Accessories, food and beverage, home décor, kitchenware and appliances
  • Markets: 8
  • Salespeople: 120,971
  • Employees: 968
  • Headquarters: Meridian, Idaho
  • Executives: Orville and Heidi Thompson
  • Year Founded: 2004
  • Website: www.scentsy.com

26. AdvoCare International LP

2013 Net Sales: $460 million
Country: USA

For more than 20 years, AdvoCare has offered general nutrition, weight-loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare now offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. 

  • 2012 Rank: 47
  • 2012 Net Sales: $255 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  • Products: Wellness
  • Markets: 1
  • Salespeople: 430,000
  • Employees: 250
  • Headquarters: Plano, Texas
  • Executive: Richard Wright
  • Year Founded: 1993
  • Website: www.advocare.com

27. It Works! Global

2013 Net Sales: $456 million
Country: USA

It Works! Global is a consumer-lifestyle company known for its one-of-a-kind It Works! Wrap as well as its business opportunity to get out of debt. It Works! offers four lines of products: Body, Skin, Greens and Lifestyle. 

  • 2012 Rank: 56
  • 2012 Net Sales: $200 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level
  • Products: Cosmetics, personal care, wellness
  • Markets: 16
  • Salespeople: 333,000
  • Employees: 95
  • Headquarters: Bradenton, Florida
  • Executive: Mark Pentecost
  • Year Founded: 2001
  • Website: www.myitworks.com

28. Noevir Co. Ltd.

2013 Net Sales: $455 million
Country: Japan

Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional skin-care products and hypoallergenic cosmetics as well as health food.

  • 2012 Rank: 38
  • 2012 Net Sales: $326 million
  • Sales Method: Person-to-person
  • Compensation Structure: Single-level
  • Products: Skin care, body care, nutritional supplements, cosmetics
  • Markets: 8
  • Salespeople: 180,000
  • Employees: 1,017
  • Headquarters: Tokyo, Japan
  • Executive: Takashi Okura
  • Year Founded: 1964
  • Stock Symbol: 4928–TYO
  • Website: www.noevirholdings.co.jp

29. Isagenix Worldwide LLC

  2013 Net Sales: $448 million
  Country: USA

Isagenix is a health and wellness company that develops and manufactures nutritional and personal-care products that are distributed through an independent network of associates.

     
  • 2012 Rank: 36
  •  
  • 2012 Net Sales: $334 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Wellness
  •  
  • Markets: 12
  •  
  • Salespeople: 258,000
  •  
  • Employees: 534
  •  
  • Headquarters: Chandler, Arizona
  •  
  • Executive: Kevin Adams
  •  
  • Year Founded: 2002
  •  
  • Website: www.isagenix.com
  •  

30. Cosway Corp. Ltd.

  2013 Net Sales: $440 million
  Country: Malaysia

Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers, researchers and suppliers from all over the world work with Cosway to provide an ever-growing range of top-quality products.

     
  • 2012 Rank: N/A
  •  
  • 2012 Net Sales: N/A
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Not available
  •  
  • Products: Supplements, skin care, personal care, cosmetics, household products, car care, food and beverage, clothing
  •  
  • Markets: 11
  •  
  • Salespeople: Not available
  •  
  • Employees: 1,500
  •  
  • Headquarters: Kuala Lumpur, Malaysia
  •  
  • Executive: Chuah Choong Heong
  •  
  • Year Founded: 1979
  •  
  • Stock Symbol: 288—HKG
  •  
  • Website: www.cosway.com.my
  •  

31. YOFOTO (China) Health Industry Co. Ltd.

  2013 Net Sales: $428 million
  Country: China

YOFOTO delivers healthcare products in traditional Chinese medicine as well as the health preservation culture of traditional Chinese medicine to the world and brings global marketing partners a healthy life and good career opportunities.

     
  • 2012 Rank: N/A
  •  
  • 2012 Net Sales: N/A
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Wellness
  •  
  • Markets: 2
  •  
  • Salespeople: Not available
  •  
  • Employees: Not available
  •  
  • Headquarters: Zhejiang Province, China
  •  
  • Executive: Huang Jinbao
  •  
  • Year Founded: 2004
  •  
  • Website: www.yofoto.net
  •  

32. Arbonne International LLC

  2013 Net Sales: $413 million
  Country: USA

At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

     
  • 2012 Rank: 33
  •  
  • 2012 Net Sales: $377 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 4
  •  
  • Salespeople: 240,000
  •  
  • Employees: 592
  •  
  • Headquarters: Irvine, California
  •  
  • Executive: Kay Napier
  •  
  • Year Founded: 1980
  •  
  • Website: www.arbonne.com
  •  

33. Better Way Co. Ltd. 

  2013 Net Sales: $407 million
  Country: Thailand

Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market. 

     
  • 2012 Rank: N/A
  •  
  • 2012 Net Sales: N/A
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Single-level
  •  
  • Products: Cosmetics
  •  
  • Markets: 20
  •  
  • Salespeople: 910,000
  •  
  • Employees: 3,600
  •  
  • Headquarters: Bangkok, Thailand
  •  
  • Executive: Danai Derojanawong
  •  
  • Year Founded: 1988
  •  
  • Website: www.mistine.co.th
  •  

34. Nature’s Sunshine Products Inc.

  2013 Net Sales: $378 million
  Country: USA

When Nature’s Sunshine began 42 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skin-care products.

     
  • 2012 Rank: 34
  •  
  • 2012 Net Sales: $368 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Botanicals, dietary supplements, skin care, general wellness
  •  
  • Markets: 45
  •  
  • Salespeople: 724,000
  •  
  • Employees: 1,010
  •  
  • Headquarters: Lehi, Utah
  •  
  • Executive: Gregory L. Probert
  •  
  • Year Founded: 1972
  •  
  • Stock Symbol: NATR—NASDAQ
  •  
  • Website: www.naturessunshine.com
  •  

35. For Days Co. Ltd.

  2013 Net Sales: $376 million
  Country: Japan

For Days sells cosmetics and nutritional products that focus on beneficial nucleic acids as well as scientific research and development and testing.

     
  • 2012 Rank: 29
  •  
  • 2012 Net Sales: $445 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Single-level
  •  
  • Products: Personal care, cosmetics
  •  
  • Markets: 1
  •  
  • Salespeople: 292,000
  •  
  • Employees: 251
  •  
  • Headquarters: Tokyo, Japan
  •  
  • Executive: Keiko Wada
  •  
  • Year Founded: 1997
  •  
  • Website: http://fordays.jp
  •  

36. Apollo (Taiyang Shen)

  2013 Net Sales: $340 million
  Country: China

Apollo, known as Taiyang Shen, is a health-drink company located in China’s Guangdong province. 

     
  • 2012 Rank: N/A 
  •  
  • 2012 Net Sales: N/A
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Single-level
  •  
  • Products: Nutritional drinks
  •  
  • Markets: 1
  •  
  • Salespeople: Not available
  •  
  • Employees: Not available
  •  
  • Headquarters: Guangdong Province, China
  •  
  • Year Founded: 1988
  •  
  • Website: www.china-apollo.com
  •  

37. Team National Inc.

  2013 Net Sales: $332 million
  Country: USA

Team National provides membership savings on products and services in more than 20 industries, including factory direct pricing on home furnishings and more.

     
  • 2012 Rank: 43
  •  
  • 2012 Net Sales: $301 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, services, wellness
  •  
  • Markets: 1
  •  
  • Salespeople: 390,000
  •  
  • Employees: 53
  •  
  • Headquarters: Davie, Florida
  •  
  • Executive: Angela Loehr Chrysler
  •  
  • Year Founded: 1997
  •  
  • Website: www.bign.com
  •  

37. KK ASSURAN

  2012 Net Sales: $332 million
  Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skin-care issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

     
  • 2012 Rank: 32
  •  
  • 2012 Net Sales: $378 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Skin care
  •  
  • Markets: 1
  •  
  • Salespeople: 500,000
  •  
  • Employees: 410
  •  
  • Headquarters: Fukuoka, Japan
  •  
  • Executive: Not available
  •  
  • Year Founded: 1994
  •  

39. Team Beachbody

  2013 Net Sales: $328 million
  Country: USA

Team Beachbody is the direct selling division of Beachbody LLC with approximately 150,000 independent Coaches in the United States and Canada helping customers reach their fitness and financial goals. Beachbody in-home fitness and weight-loss solutions include P90X®, P90X2®, P90X3™, FOCUS T25®, 21 Day Fix™, INSANITY® and Turbo Jam®.

     
  • 2012 Rank: 51
  •  
  • 2012 Net Sales: $218 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Wellness
  •  
  • Markets: 2
  •  
  • Salespeople: 140,000
  •  
  • Employees: 600
  •  
  • Headquarters: Santa Monica, California
  •  
  • Executive: Carl Daikeler
  •  
  • Year Founded: 1998
  •  
  • Website: www.beachbody.com
  •  

  40. LR Health & Beauty Systems GmbH 

  2013 Net Sales: $323 million
  Country: Germany

LR Health & Beauty Systems is one of Europe’s leading direct sales enterprises for cosmetic and nutrition products and a leading global player in the industry. Its pillars of success include German-quality products, a unique car plan, a professional training and service program for sales partners, and a fair and transparent marketing plan as well as cooperation with celebrities like Bruce Willis, Emma Heming-Willis, Heidi Klum, Karolina Kurkova, Marcus Schenkenberg and Ralf Moeller.

     
  • 2012 Rank: 42
  •  
  • 2012 Net Sales: $313 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 30
  •  
  • Salespeople: 300,000
  •  
  • Employees: 1,000
  •  
  • Headquarters: Nordrhein-Westfalen, Germany
  •  
  • Executive: Dr. Jens M. Abend
  •  
  • Year Founded: 1985
  •  
  • Website: www.lrworld.com
  •  

41. 4Life Research L.C.

  2013 Net Sales: $300 million
  Country: USA

Launched by Founder and Co-Founder David and Bianca Lisonbee, 4Life has offices on five continents to serve a global network of independent distributors through science, success and service. 

     
  • 2012 Rank: 45
  •  
  • 2012 Net Sales: $268 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Wellness
  •  
  • Markets: 23
  •  
  • Salespeople: Not available
  •  
  • Employees: 700
  •  
  • Headquarters: Salt Lake City, Utah
  •  
  • Executive: Steve Tew
  •  
  • Year Founded: 1998
  •  
  • Website: www.4life.com
  •  

42. Longrich (Jiangsu Longliqi)

  2013 Net Sales: $292 million
  Country: China

Longrich is a well-known mainland manufacturer of cosmetics, personal-care products and health and wellness products.

     
  • 2012 Rank: 447
  •  
  • 2012 Net Sales: $287 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level and single-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 2
  •  
  • Salespeople: Not available
  •  
  • Employees: 200
  •  
  • Headquarters: Changshu, China
  •  
  • Executive: Not available
  •  
  • Year Founded: 1985
  •  
  • Website: www.longliqi.com
  •  

43. PM-International AG

  2013 Net Sales: $284 million
  Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 11 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

     
  • 2012 Rank: 48
  •  
  • 2012 Net Sales: $249 million
  •  
  • Sales Method: Person-to- person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, food and beverage, wellness
  •  
  • Markets: 34
  •  
  • Salespeople: 150,000
  •  
  • Employees: 400
  •  
  • Headquarters: Speyer, Rheinland-Pfalz, Germany
  •  
  • Executive: Rolf Sorg
  •  
  • Year Founded: 1993
  •  
  • Website: www.pm-international.com
  •  

44. Neways Inc.

  2012 Net Sales: $280 million
  Country: USA

Neways is dedicated to making the world a healthier place, one home at a time. Neways distributors share the products in 30 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

     
  • 2012 Rank: 38
  •  
  • 2012 Net Sales: $326 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Single-level
  •  
  • Products: Cosmetics and personal care, home care, wellness
  •  
  • Markets: 39
  •  
  • Salespeople: 170,000
  •  
  • Employees: 550
  •  
  • Headquarters: Springville, Utah
  •  
  • Executive: Robert Conlee 
  •  
  • Year Founded: 1987
  •  
  • Website: www.neways.com
  •  

45. Viridian Energy

  2013 Net Sales: $267 million
  Country: USA

Viridian is a socially responsible energy company offering customers the opportunity to make a difference by choosing affordable, alternative clean energy solutions for their homes and businesses.

     
  • 2012 Rank: 63
  •  
  • 2012 Net Sales: $182 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Energy
  •  
  • Markets: 1
  •  
  • Salespeople: 22,065
  •  
  • Employees: 206
  •  
  • Headquarters: Stamford, Connecticut
  •  
  • Executives: Michael Fallquist and Meredith Berkich
  •  
  • Year Founded: 2009
  •  
  • Website: www.viridian.com
  •  

46. Jeunesse Global

  2013 Net Sales: $257 million
  Country: USA

Jeunesse is a global business that helps people reach their full potential in youthful looks, in healthy living and in embracing life. Jeunesse combines breakthrough sciences in a product system that enhances youth by working at the cellular level. By focusing on the health, longevity and renewal of cells, they help people enjoy vibrant, youthful results that last. 

     
  • 2012 Rank: 78
  •  
  • 2012 Net Sales: $126 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness
  •  
  • Markets: 92
  •  
  • Salespeople: 253,000
  •  
  • Employees: 185
  •  
  • Headquarters: Altamonte Springs, Florida
  •  
  • Executive: Wendy Lewis
  •  
  • Year Founded: 2009
  •  
  • Website: www.jeunesseglobal.com
  •  

47. North American Power 

  2013 Net Sales: $256 million
  Country: USA

North American Power is one of the nation’s fastest growing retail energy suppliers. The company is committed to philanthropy, sustainability and economic independence.

     
  • 2012 Rank: 68
  •  
  • 2012 Net Sales: $165 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Energy
  •  
  • Markets: 1
  •  
  • Salespeople: 28,703
  •  
  • Employees: 100
  •  
  • Headquarters: Norwalk, Connecticut
  •  
  • Executive: Kerry Breitbart
  •  
  • Year Founded: 2009
  •  
  • Website: www.napower.com
  •  

48. Menard Japan Cosmetics

  2013 Net Sales: $255 million
  Country: Japan

Menard Cosmetics was started after World War II and is one of the biggest cosmetics brands in Japan. The company plays a remarkable role in the market in terms of their prestigious products and high-quality customer service.

     
  • 2012 Rank: 40
  •  
  • 2012 Net Sales: $319 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, skin care, body care, fragrances
  •  
  • Markets: 28
  •  
  • Salespeople: Not available
  •  
  • Employees: Not available
  •  
  • Headquarters: Nagoya, Japan
  •  
  • Executive: Not available
  •  
  • Year Founded: 1959
  •  
  • Website: www.menard-cosmetics.com
  •  

49. Southwestern

  2013 Net Sales: $253 million
  Country: USA

Southwestern is the oldest direct selling company in the United States. The company has 10 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.

     
  • 2012 Rank: 30
  •  
  • 2012 Net Sales: $427 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Family-oriented educational reference books and software
  •  
  • Markets: 3
  •  
  • Salespeople: 2,500
  •  
  • Employees: 1,199
  •  
  • Headquarters: Nashville, Tennessee
  •  
  • Executive: Henry Bedford
  •  
  • Year Founded: 1855
  •  
  • Website: www.southwestern.com
  •  

50. ELKEN Sdn. Bhd.

  2013 Net Sales: $233 million
  Country: Malaysia

Elken is one of Malaysia’s top direct selling companies. Its philosophy of “Builds you to build others” is all about nurturing people and helping them grow in various aspects of their lives. Its best-selling and most well-known products are Elken Spirulina and Bio Pure Water Purification System.

     
  • 2012 Rank: 65
  •  
  • 2012 Net Sales: $172 million
  •  
  • Sales Method: Person-to-person
  •  
  • Compensation Structure: Multi-level
  •  
  • Products: Cosmetics, personal care, wellness, food and beverage, home care
  •  
  • Markets: 10
  •  
  • Salespeople: 372,528
  •  
  • Employees: 985
  •  
  • Headquarters: Kuala Lumpur, Malaysia
  •  
  • Executive: AK Tan
  •  
  • Year Founded: 1995
  •  
  • Website: www.elken.com

50. Origami Owl

2013 Net Sales: $233 million
Country: USA

Origami Owl® is a fast-growing national social selling company that was founded in 2010 by then 14-year-old Bella Weems who created a line of meaningful, customizable jewelry, including its signature Living Lockets®. 

     
  • 2012 Rank: N/A
  • 2012 Net Sales: N/A
  • Sales Method: Party plan and group sales
  • Compensation Structure: Multi-level
  • Products: Jewelry
  • Markets: 1
  • Salespeople: 57,150
  • Employees: 411
  • Headquarters: Chandler, Arizona
  • Executive: Robin Crossman
  • Year Founded: 2010
  • Website: www.origamiowl.com
  •