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September 01, 2016

Publisher's Note

Recognizing Great Work in Direct Selling

by Lauren Lawley Head



Click here to order the September 2016 issue in which this article appeared or click here to download it to your mobile device.


Lauren Lawely Head

Celebrating success is a hallmark of direct selling, and we have two opportunities for you to recognize the great work being done by your corporate teams.

First up, nominations remain open for our inaugural Direct Selling News 40 Under 40 class. This special report will feature 40 of the up-and-coming direct selling company executives under the age of 40 and is designed to honor young professionals making an impact across all areas of the business, including information technology, marketing, finance, field engagement, operations, customer service and more. Nominations are open to all full-time professionals working in active direct selling companies who will turn 40 years old on or after Jan. 1, 2017. Nomination forms are available at 40under40.directsellingnews.com and must be completed by Sept. 15.

Our second award program is the 2017 Best Places to Work in Direct Selling. As its name suggests, the Best Places to Work program recognizes direct selling companies that have cultivated a corporate work environment that boasts high employee engagement. Research shows that companies with engaged team members enjoy higher retention rates, productivity and business performance, so this is definitely a key performance indicator your company should measure. Your participation in the program is confidential—unless you are among the winning companies—and all participating companies receive a free overview report indicating how their organization scored.

After last year’s successful launch, we are pleased to once again be working with human resources technology company Quantum Workplace as our research partner. Quantum Workplace has been conducting employee engagement surveys for Best Places to Work programs across the United States for more than a decade and currently has 47 contests underway. To participate, simply nominate your company on or before Oct. 28 by visiting www.directsellingnews.com/bestplacestowork and completing a simple form. Quantum Workplace will work with you to survey your employees between Oct. 31 and Dec. 9, and winners will be selected early in 2017 and featured in a special publication in April. The program is open to all direct selling companies with at least 50 corporate employees in North America.

As we wrap up the high season for salesforce conventions and head into fall, it’s also time to dig deep into business operations, close out the year strong and set the foundation for a successful 2017. In this edition of Direct Selling News, we’re launching a three-part series focusing on research into three of the driving forces behind successful direct selling companies: customer acquisition, recruiting and onboarding new distributors, and distributor retention. You’ll also find profiles on three companies experiencing success: the iconic Mary Kay, still going strong after more than 50 years, the 2008 upstart Zurvita, which reached $81 million in net sales last year, and the Canadian party plan Steeped Tea, which is making its foray into the U.S. We hope you’ll find new ideas and insights into best practices that will benefit your team and provide some additional fuel for a bountiful fall.

All the best,
Lauren Lawley Head
Publisher and Editor in Chief