August 15, 2017
Reliv’s Second Quarter 2017 Net Sales Decrease to $10 Miillion
Chesterfield, Missouri-based Reliv International, a maker of nutritional supplements that promote optimal health, recently reported its financial results for the second quarter of 2017. Net sales of $10.0 million for the second quarter of 2017 compared with net sales of $11.1 million in the second quarter of 2016.
Net sales in the United States decreased to $7.5 million in the second quarter of 2017 compared to $8.4 million in the prior-year quarter. Net sales in Reliv’s foreign markets decreased 5.2 percent in the second quarter of 2017 compared with the prior-year second quarter. Foreign sales increased by 2.8 percent when the impact of foreign currency fluctuation is removed as the result of a stronger U.S. dollar.
An increase of 74.2 percent in net sales in Asia in the second quarter of 2017 was offset by a decline of 19.3 percent in net sales in Europe, along with decreases in other regions. Net sales in Europe declined by 9.5 percent when the impact of foreign currency fluctuation is removed.
Net sales for the first six months of 2017 were $22.8 million, which represents a 5.4 percent decrease from the same period in 2016. Net sales in the United States decreased by 4.8 percent and net sales in Reliv’s foreign markets decreased by 7.4 percent in the first half of 2017 compared with the first half of last year. Net sales in Reliv’s foreign markets increased by 0.7 percent during the first six months of 2017 when the impact of foreign currency fluctuation is removed.
As of June 30, 2017, Reliv had 35,110 distributors and preferred customers—a decrease of 17.4 percent from June 30, 2016—of which 3,730 are Master Affiliate level and above. The number of Master Affiliates decreased by 29.8 percent compared to the year-ago total. Master Affiliate is the level at which distributors are eligible to earn generation royalties. The decrease in the number of Master Affiliates in the U.S. and Canada was due in part to the increase in the business volume requirement for distributors to reach the Master Affiliate level. This change was effective Feb. 1, 2016 as part of Reliv’s revised compensation plan strategy and affected Master Affiliate requalifications during the first quarter of 2017.
To read the Q2 report, click here.