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February 01, 2012

U.S. News

Scentsy Introduces New Brand


Scentsy, Inc., the international party-plan company based in Meridian, Idaho, recently introduced a new brand—Velata.

Velata is a patent-pending, silicone dish on an electric warmer that paired with fine-quality Belgian chocolate creates a fun, easy-to-use and delicious fondue experience. It will be available in North America starting on May 1.

According to Scentsy CEO Orville Thompson, “Scentsy products are great for bringing people together in a fun, social setting, so it was natural to introduce a complementary brand that makes it easy to have delicious party food in no time at all.”

Added Scentsy’s President Heidi Thompson, “I love the idea that a busy family can enjoy fondue together any night of the week or that a hostess can create an instant party with Velata. Just microwave the chocolate in its package, pour into the dish, dip your favorite foods in velvety chocolate and enjoy!”

Scentsy executives worked with chocolate experts and manufacturers in Europe to create a chocolate experience for customers. Velata fondue warmers use a special silicone dish that prevents heat from escaping, keeping the melted chocolate at the perfect temperature with no stirring required. The dish goes from the refrigerator to the microwave to the dishwasher with ease.

Customers can initially choose from 14 warmers and four types of Belgian chocolate: classic milk chocolate, white chocolate, dark chocolate and caramel milk chocolate. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a convenient pour spout.

New Product Line Extensions

Scentsy also announced two product line extensions to its flagship Scentsy Wickless brand. The fragrance products company will now offer Layers by Scentsy, a personal fragrance experience that lets customers build a signature scent using nine personal and laundry care fragrance products. Customers can choose their favorite fragrances and mix and match personal care and laundry care products to create a fragrance to suit their style.

Scentsy also introduced customizable, print-on-demand, scented greeting cards that can be purchased and mailed through an on-line store called Sincerely Scent. Each card comes with a Scent Spot, a quarter-sized, scented wafer infused with one of 15 fragrances from Scentsy’s Favorites Collection. Cards are priced at $2.85 each ($3.82 CAD) including postage.

Layers by Scentsy and Sincerely Scent will be available to customers in North America beginning March 1. Scentsy’s new brand and product line extensions are part of its strategy to help Consultants grow their businesses by providing opportunities to sell multiple products and brands to customers using their existing teams and systems.

About Scentsy Inc.

Scentsy, Inc. is a party-plan company offering scented wickless candles with plans to offer personal care and laundry care fragrance products; customizable, scented greeting cards; and fondue warmers and foods through its Velata brand. What began in 2004 in a 40-foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho. Scentsy, Inc. has more than 150,000 current Independent Consultants running home-based businesses in the United States, Puerto Rico, Guam, Canada, Germany, the United Kingdom, and Ireland.  For more information, visit