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July 01, 2016

Publisher's Note

Setting the Stage for the Leaders of Tomorrow

by Lauren Lawley Head

Click here to order the July 2016 issue in which this article appeared or click here to download it to your mobile device.

According to the most recent research released by the Direct Selling Association (DSA), the number of U.S. direct sellers is at an all-time high, with 20.2 million people participating in the channel in 2015. Retail sales from direct selling also hit a new record at $36.12 billion. At the same time, participation in the YouEconomy as a whole is reaching one in three U.S. adults. You can explore the data behind these numbers in more detail on pages 14 and 96, but the key takeaway is this: Direct selling is in a transformative period of its history, with companies working to carve a path in this new economy that draws from its rich history but results in a unique, contemporary channel for distributing high-quality products and services and offers a low-risk opportunity for individuals to pursue entrepreneurship.

As part of our ongoing effort to celebrate this exciting time, the Direct Selling News team is launching a new award program to recognize the up-and-coming leaders in our corporate offices who are shaping the future of our channel. The Direct Selling News 40 Under 40 program is open to those employed in a full-time position with an active direct selling company who will turn 40 years of age on or after Jan. 1, 2017. Nominees for the award should represent the most outstanding young professionals working in active direct selling companies today. We are seeking representation from all aspects and departments of the business—technology, marketing, finance, field engagement, etc.—with the goal of recognizing the leaders of tomorrow. To nominate yourself or an outstanding member of your corporate team, visit

Each member of the Direct Selling News 40 Under 40 Class of 2016 will be featured in a special publication distributed in our December 2016 issue. DSN will select a panel of advisors representing expertise from a wide range of business disciplines to help select the honorees. Our company founders and senior executives are often, and deservedly, in the spotlight. You’ll see them on stage at company events, in leadership roles representing the channel and throughout the pages of this magazine. But we know that behind the scenes is a team of enthusiastic, innovative leaders, including many who are just getting started in their careers, who are making a lasting impact on the business. It is our hope that through this process, we can lift up the trailblazers in this group and celebrate the next generation of direct selling executive leadership. We look forward to your nominations!

In this issue, we also bring you up to date on USANA’s six years of sustained growth, take a peek at Southwestern’s philanthropic efforts in Mexico and get to know Xyngular, a 7-year-old health and wellness company. We also have great coverage of the DSA Annual Meeting held in Phoenix last month and a Q&A with the former co-CEOs of Primerica, John Addison and Rick Williams. We hope you are enjoying your summer.

All the best,
Lauren Lawley Head
Publisher and Editor in Chief