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April 11, 2017

U.S. News

SimplyFun Launches Advanced Product Search

SimplyFun has just made it easier for parents and educators to find the right games for their child’s specific needs. The Bellevue, Washington-based publisher of award-winning educational board games has launched an Advanced Product Search on simplyfun.com that allows for a deep dive into skills, preferences and challenges that impact learning and play, and then delivers a subset of games that fit each child and family’s circumstances.


Experts Dr. Toni Linder and Matt Brown of SimplyFun’s Play Advisory Council mapped over 100 games based on age, skills learned and learning challenges. The complex mapping was applied to an easy online search function so games that meet parents’ and educators’ specific criteria can easily be found from SimplyFun’s main product categories: Reading & Language Arts, Math & STEM, Social Sciences & Studies and Life & Thinking Skills. The Advanced Product Search also identifies learning challenges for children with special needs as well as strengths and challenges for children on the Autism Spectrum.

“Our advanced product search is a way for us to fulfill on our promise of finding a game that is just right for each child,” said SimplyFun President and CEO Patty Pearcy.

Through shared play, SimplyFun’s diverse collection of games deliver academic and life skills lessons to children of all ages, from critical thinking and problem solving to creativity and strategy.