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July 06, 2017

World News

Steeped Tea Appoints New President

Photo: Melanie Hayden Sparks, Steeped Tea President


Ancaster, Ontario, Canada-based Steeped Tea Inc., the direct seller of loose-leaf tea, food items and accessories, recently announced the appointment of Melanie Hayden Sparks as President.

Sparks’ appointment marks a strategic move by Steeped Tea founders Tonia and Hatem Jahshan, and the executive team, to engage a visionary leader with a wealth of business knowledge and acumen to take the company to the next level. The move comes after a series of strategic expansion plans the company has implemented over the past few months to shift the company and accelerate its growth.

“Steeped Tea has accomplished so much in such a short time, and we are thrilled Melanie will lead our continued growth well into the future,” said CEO Hatem Jahshan.

Born and raised in Calgary, Sparks brings over 30 years of direct selling experience to the position and a track record for producing positive results. Her leadership experience includes appointments as President of a candle direct seller’s business in Canada and International Vice President of Sales and Marketing at Watkins Incorporated, as well as several other leadership roles with U.S. and Canadian companies.

“Her vast experience building high-performing teams and engaging Independent Consultants is what we need to continue the momentum in Canada and ignite our U.S. expansion,” said Tonia Jahshan, who serves as Chair of the Board.

Steeped Tea was founded in 2006 and is a five-time Profit 500 fastest growing company. A contributing force to the company’s success was its partnership in 2012 with David Chilton and Jim Treliving, investors from the Canadian Broadcasting Corp. show, Dragon’s Den, the Canadian version of Shark Tank. “Melanie has an impressive track record and reinforces our commitment to being a leader in the direct selling industry,” said Treliving. “These are exciting times for Steeped Tea.”