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March 20, 2017

U.S. News

Stream Named ‘Most Innovative Marketer’ at Energy Retailer Conference

Stream’s marketing team garnered industry recognition at the recent Energy Marketing Conference for Retailers.

The essential services provider beat out nominees including Green Mountain Energy and Just Energy to win 2016 Most Innovative Marketer of the Year. The award goes to a company producing standout new programs, products and customer service initiatives. Stream was also up for 2016 REP (Retail Energy Provider) of the Year at the semi-annual Energy Marketing Conference, which took place earlier this month in Houston.

“Every year it is exciting to watch the industry come up with new and innovative ways to reach customers; from their bundling packages to new programs and service lines, Stream has done just that,” said Jack Doueck, Co-Founder of Advanced Energy Capital and LED Plus, who also co-founded the Energy Marketing Conferences platform.

Doueck also noted that Stream stood out from the competition for sheer number of marketing programs successfully launched. These included the Smart 30 Thermostat Plan, a term energy plan bundled with a free Honeywell Lyric smart thermostat. Later in the year, the company introduced another 30-month fixed rate offering, the Smart 30 WaterSaver Green & Clean Plan, which uses 100 percent renewable, green energy. Stream sweetened the deal with a free Skydrop intelligent sprinkler controller.

Other offerings were introduced on a regional basis. In February 2016, the company rolled out its EZ Start program for new Texas customers. The program targets prospective customers, who may be concerned about the fees that often come with switching energy providers. The EZ Start program pays a new customer’s early termination fee—up to $150—when they enroll in Stream’s New Friends 24-Month Plan.

“At Stream we strive to make life as effortless as possible and are always brainstorming new ways to further connect customers’ lives,” said Dan O’Malley, Stream COO. “This award show the focus, care and creativity our team puts into our work.”