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June 01, 2016

Publisher's Note

Supporting Growth, Supporting Each Other

by Lauren Lawley Head

Click here to order the June 2016 issue in which this article appeared or click here to download it to your mobile device.



Lauren Lawley Head

Welcome to our seventh-annual Global 100 edition.

The lists, profiles and analysis in the following pages are the culmination of a lengthy research project that would not be possible without the cooperation of companies and individuals around the world. The goal from the outset of the project seven years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as a channel for distributing goods and services while simultaneously promoting entrepreneurship. My sincere thanks to all who worked with our team to make the 2016 Global 100 possible.

For those companies featured on the list, the Direct Selling News team has once again created some wonderful recognition pieces that you can use to share the celebration with your corporate staff and your salesforce, including custom reprints and framed awards. Please contact Jerry Reagan for details: (972) 402-5133 or

As part of this year’s celebration, we also recognized two individuals for their contributions to direct selling and one company for its remarkable growth. On page 94, writer Courtney Roush introduces you to Bravo Leadership Award winner Magnus Brännström, CEO and President of Oriflame, and shares his five personal leadership rules. Then, on page 108, Roush offers insights into the business strategy behind Le-Vel’s 254-percent growth last year. And finally, on page 122, writer J.M. Emmert shares a deeply personal story about one of DSN‘s own, Ambassador John Fleming, who we recognized with our first-ever Lifetime Achievement Award in honor of his decades of service to direct selling and 10 years of service to this publication.

Each year, the Global 100 is a reminder of what direct selling brings to the world. As Brännström said, “Our greatest asset is our people and the culture we create together. We’re a global community of people who always aspire for more.”

All the best,
Lauren Lawley Head
Publisher and Editor in Chief

P.S. From June 5 to 7, the DSN team will be participating in the U.S. Direct Selling Association Annual Meeting in Phoenix. If you’re in town, please stop by Booth No. 904 to say hello. We’re looking forward to this year’s theme, Reimagine, and would love to hear your ideas about what’s in store for direct selling in the years to come.