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February 01, 2017

Publisher's Note

Take Your Place among the Channel’s Distinguished Players

by Lauren Lawley Head

Click here to order the November 2016 issue in which this article appeared or click here to download it to your mobile device.

Lawley Head

Eight years ago, Direct Selling News embarked on an ambitious project to identify the 100 largest direct selling companies in the world. The team started from scratch, putting in untold hours of preliminary research just to create a target list of companies for outreach, and then began the painstaking work of encouraging what are, for the most part, very private companies to put their annual revenue out there for everyone to see. Some people attempted to dissuade the team from making the attempt. A few even said it couldn’t be done. But in 2010, the Direct Selling News Global 100 made its debut.

Each year, we refine our research process. We’ve tweaked our survey process to generate more relevant data for our readers. We’ve brought in new partners and sources who have helped enhance global participation on the list. And we’re always working to make participation as simple as possible. However, we know the success of the Global 100 project would not be achieved without the collective effort of the direct selling community we champion. 

On behalf of the entire team at DSN, I ask all active company executives to do two things to support the project: 

  1. Ensure that your company has submitted its information for consideration on the list.
  2. Plan to join us in Dallas April 19 as we celebrate this year’s honorees.

You’ll find the information you need to complete both of these by visiting If you’ve never attended the Global 100 Celebration, you’ve been missing out. It is a wonderful evening to recognize the top 100 companies as well as to honor the contributions all direct sellers are making in the world. You’ll experience a warm, welcoming environment where you can network with your executive peers from around the channel, celebrate the achievements of 2016 and toast the possibilities of the year ahead. As one executive told us following a past Celebration, “Ours is an industry which thrives on stories and examples, and the chance to sit in a room with all our peers and hear their stories and see the examples and the fruits of those stories is quite extraordinary. It is a great chance for us to see how far we’ve come, and also how far we have to go.”

I look forward to seeing you there!

All the best,