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August 04, 2015

U.S. News

Tech Startup Legacy Republic Expands with Yarly Acquisition

Less than a year after signing on its first consultants, media digitization company Legacy Republic is expanding its footprint with the acquisition of Yarly, a startup photo management service.

Legacy Republic launched in October 2014 as a division of YesVideo, a service used by more than 8 million to digitize and share home videos. YesVideo offers its services through major retailers such as Wal-Mart, Costco and CVS, as well as online.

Utilizing a social selling model, Legacy Republic helps users preserve family memories by transferring videotapes, photos and even film reels to an online account, where they can easily organize and share their archive. The company has signed on hundreds of trained consultants, called Legacy Makers, across 40 states. Legacy Makers communicate the importance of digitizing old media and help clients through the process.

Competitor Yarly built its business on a similar model. CEO Allison Strouse, who will remain on board as Executive Advisor, founded the company in 2012 to combine high-tech photo storage technology with the skills of local, certified experts. The cross-platform service offers an outlet for creative entrepreneurs, who can sign on as Yarly Partners and assist clients in photo scanning, organization, editing and printing.

Yarly is the first acquisition for Legacy Republic, but company head Brian Knapp tells TechCrunch it won’t be the last. In a statement, Legacy Republic pointed to a survey by Frost and Sullivan, showing that 90 million households are storing videos and photos on old, less secure formats. The company is looking to grow its consultant base and capitalize on that $50 billion market opportunity with additional acquisitions in the future.