May 23, 2017
U.K. Launch Most Successful Market Entry for Isagenix
Gilbert, Arizona-based Isagenix is now open for business in England, Scotland, Wales and Northern Ireland. The health and wellness company recently kicked off sales in the United Kingdom, making it the 13th market where Isagenix products and solutions are offered.
“Our entire Isagenix team has been involved in ensuring that our opening in the U.K. is a smashing success,” said Travis Ogden, Isagenix President and CEO. “We were expecting a great response but have been humbled by the overwhelming outpouring of interest and support of over 17,000 people who have pre-enrolled to begin their Isagenix health and wellness transformation. The U.K. launch is our most successful market entry to date and a sign of what the future of Isagenix looks like around the world.”
The U.K. staff is led by Peter Kropp, regional general manager of Europe, and includes a team of over 35 staff members. Isagenix, which has its U.K. main office is in central London, will be hosting its official grand opening event June 24–25 in London at the ExCel Exhibition Centre.
“Since the market’s announcement at New Year Kick Off 2017 in January, people have been eager to begin experiencing and sharing our no-compromise products,” said Sharron Walsh, Isagenix Senior Vice President of International. “This foothold in Europe offers many exciting opportunities for growth.”
Product offerings in the U.K. will focus on weight management, and energy and performance. Featured products include the company’s popular 30-Day System, as well as e+™ (known as e-Shot in the U.K. market) and IsaDelight® for Cleanse Day support. As the market grows, more products and solutions will be added.