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June 14, 2017

U.S. News

USANA CEO Kevin Guest Elected to DSA Board of Directors

Kevin Guest, CEO of Salt Lake City, Utah-based USANA, was elected to the Direct Selling Association (DSA) Board of Directors during the Association’s 2017 Annual Meeting in Orlando. Guest will serve a one-year term, helping the organization to achieve its goals of promoting the direct selling channel as well as ensuring that member companies maintain the highest level of business ethics.

“DSA is pleased that Kevin has accepted this position on the board of directors,” said Joseph N. Mariano, DSA President. “Kevin’s dedication to and enthusiasm for direct selling will prove a significant asset not only to the board but for the entire Association and membership. I look forward to working more closely with Kevin on DSA’s strategic initiatives moving forward.”

Guest has led in a variety of roles within USANA for more than 24 years, including Executive Director of Media and Events, Vice President of Marketing, Chief Marketing Officer and President of North America. In August 2015, he was named Co-CEO with Dave Wentz; in November 2016, when Wentz stepped down, Guest became sole CEO of the company. In addition, he was recently nominated to serve on the company’s Board of Directors.

“I am excited to serve an organization, which plays such a crucial role in promoting the innovation and integrity within the direct selling industry,” said Guest. “The DSA encompasses a wide variety of companies, each offering exceptional products and services to millions of independent distributors and their customers throughout the United States. I’m honored to have the opportunity to serve the DSA as it works toward furthering its initiatives throughout our great industry.”

The Direct Selling Association is a national trade association of more than 200 leading companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 20 million Americans are involved in direct selling in every state, congressional district and community in the United States.