January 12, 2018
USANA Lands Deal with USA Nordic; Becomes Official Supplement Supplier
Salt Lake City, Utah-based USANA recently announced it has become the Official Supplement Supplier of USA Nordic Sport (USANS), the organization that encourages, promotes and develops the Nordic disciplines of Ski Jumping and Nordic Combined in the United States.
America’s top ski jumpers and Nordic Combined athletes join their fellow U.S. Ski and Snowboard, U.S. Speedskating and U.S. Luge teams as the latest to trust USANA’s high-quality supplements as they look to compete in next month’s Olympics in South Korea and beyond.
“We are fortunate enough to have the opportunity to support these accomplished and skilled individuals as they work toward their athletic dreams,” said Dan Macuga, USANA chief of communications and marketing. “USANA is proud and honored to be trusted by these elite athletes as they prepare for the biggest event of the year, and look forward to seeing them represent our country next month.”
Having recently acquired Women’s Ski Jumping-USA late last year as a way to further unify and strengthen the U.S. presence in the field, USA Nordic supports its athletes through sports psychology, coaching, physical therapy, equipment and more.
“Having trusted USANA products to keep me healthy and fit during my career, it is incredible to be able to bring this quality of nutrition to our team,” said Bill Demong, executive director of USA Nordic and a 2010 gold medalist. “USANA is an amazing partner to help keep our athletes feeling their best and we are proud that they are looking to us to help build brand awareness and trust in customers around the world!”
Veteran Nordic Combined athlete Bryan Fletcher (Steamboat Springs, Colo.) and ski jumpers Michael Glasder (Cary, Ill.) and Sarah Hendrickson (Park City, Utah) secured their spots to Korea during last month’s trial event in Park City, Utah. The remaining Team USA spots will be announced later this month.
USA Nordic Sport assists U.S. athletes in achieving sustained competitive excellence in Olympic, World Championship and other international competitions in the disciplines, and promotes the highest standards of sportsmanship, fair play and good will between individuals of all nations through competition in the discipline of sports.