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June 14, 2011

U.S. News

VideoPlus University and SUCCESS University: Industry Event Draws Record Attendance

by Teresa Day

What attendees had to say

  • “Wow! I regret not bringing our staff.”
  • “Great two days. Powerful lineup.”
  • “Wonderful event, well organized, powerful and packed with great information.”
  • “Thank God I decided to be here!”
  • “A must-attend for executives.”
  • “So practical and useful.”
  • “Very informative and motivational. Can’t wait to come back!”

On April 27, VideoPlus continued its long tradition of equipping direct selling industry leaders with ideas, strategies and tools to promote growth and prosperity. With a record increase of 87 percent in turnout, the two-day event was entirely free to attendees and was emceed by SUCCESS Publisher and Editorial Director Darren Hardy. VideoPlus University led the way on Day One, and the first-ever SUCCESS University rounded out the program on Day Two. In between, the industry celebrated the Direct Selling News Global 100 with an awards banquet.

“Some really good things happen when leaders gather together in a free-sharing environment,” said Paul Adams, Senior Vice President of Strategic Marketing at VideoPlus. “They are able to talk about best practices and strategies that will really help them grow their business, and the networking is invaluable.”

Day One focused on issues surrounding technology, with attendees hearing directly from successful company leaders about implementing new strategies and tools in support of field communication, retention and performance. Social media guru Gary Vaynerchuk was also on hand to remind the audience that social media represents a permanent shift in the way people communicate and “that it’s not going away.” Additional take-aways included a stress on focus, authenticity and simplicity from the top office on down.

In the evening, Direct Selling News hosted its second annual banquet and awards ceremony honoring the Global 100, the top 100 revenue-generating direct selling companies in the world. Emceed by Brian Connolly, former President of Avon North America and Executive Vice President of Avon Products Inc., the event celebrated the magnitude of the industry’s contribution across all continents.

DSN Publisher and Editor in Chief John Fleming handed out the awards, which included Bravo Awards for outstanding achievement. ViSalus Sciences took home the Bravo Turnaround Award, Stella & Dot received the Bravo Growth Award and the ACN leadership team was honored with the Bravo Leadership Award.

SUCCESS University provided encouraging and stimulating conversations about the critical importance personal development has on a company’s long-term success. In addition to emceeing the event, Hardy presented a keynote emphasizing that “the lever that must be pulled in order to create sustainable growth is a company’s investment in the personal development of its people.”

John Addison, Co-CEO of Primerica, encouraged the audience to never stop working on themselves and to maintain their humility. “A lot of people born on third base thought they hit a triple,” he warned with his characteristic charm. “You must continue to develop and grow in order to help others achieve their dreams.”

SUCCESS University brought in Harvard researcher and CEO of Good Think Inc. Shawn Achor to share his findings on the links in brain research between happiness and high performance. Utilizing his 10 years of research at Harvard and thousands of case studies, Achor explained how reprogramming the brain for optimism actually provides a significant edge over the competition. Leadership legend John C. Maxwell closed the event, energizing everyone to return home with actionable ways to be more efficient, more productive and even happier in their efforts.

Paul Adams emphasized that the “usable” content from the two-day event is the best part of the VideoPlus/SUCCESS University experience. “Leaders can take this information home and implement something right away,” he said. “It’s not just notes.”

VideoPlus has been conducting its VideoPlus University for nine years. Company leaders are able to share their knowledge and best practices, and VideoPlus executives add updates regarding the latest on technology support, tools and strategies.

SUCCESS University—held for the first time—focused on the importance of personal growth principles and their value to company training and development programs as well as sustainable advancement.