August 07, 2012
ViSalus Leads Blyth to Record Second-Quarter Earnings
Ryan Blair’s 35th birthday was celebrated on stage with a song from American Idol’s Michael Johns and The Calling’s Daniel Damico at ViSalus’ recent “Vitality” four-day event in Miami that included over 15,000 ViSalus entrepreneurs.
Blyth, Inc., parent company of direct sellers ViSalus and PartyLite, saw second-quarter 2012 revenue jump 70 percent due to the strength of ViSalus’ weight-loss and nutritional supplement business.
For the three months ended June 30, revenue soared to $324.8 million, compared to $191.5 million in 2011. ViSalus’ sales quadrupled in that period, from $40.6 million in 2011 to $190.4 million in 2012.
Robert B. Goergen, Chairman of the Board and CEO of Blyth, said, “ViSalus continued its dramatic growth in the second quarter during the seasonally important springtime for our weight management business as consumers get ready for outdoor/summer season. The Body by Vi 90-Day Challenge and our shake mix that tastes like cake mix continue to be a winning formula for people seeking to improve their health through weight management and better fitness.”
ViSalus is a lifestyle company that markets health and wellness products, nutritional supplements and energy drinks. This past April, ViSalus was awarded the Bravo Growth Award by Direct Selling News for its remarkable 579 percent increase over prior-year earnings, going from $34 million in net sales in 2010 to $231 million in 2011.
Last month, the company held a four-day event in Miami that included 15,000 ViSalus entrepreneurs and several celebrities, including WWF legend Hulk Hogan, NBA forward Kris Humphries, “Real Housewives of Beverly Hills” Taylor Armstrong and rap father/son sensations Master P and Romeo Miller.
The Hollywood-style event included live performances from NBC-TV’s “The Voice” winner Jermaine Paul, “American Idol’s” Michael Johns and The Calling’s Daniel Damico, as well as awards for fitness transformations and the announcement of the Body by Vi Model contest winners.
At one part of the event, “The White Party” featured performances by Jermaine Paul , Michael Johns and Daniel Damico to honor ViSalus CEO Ryan Blair with “Happy Birthday” for his 35th.
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