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July 01, 2017

DSA News

WFDSA World Congress in Paris: The Place to Be!

The XV World Congress, co-hosted by the World Federation of Direct Selling Associations and the French DSA, will take place in Paris on Oct. 1-3, 2017 with France, the second largest direct selling market in Europe, as host.

Amongst the many topics debated in this event will be digital and technical revolutions, new managerial trends, and the most recent legal developments impacting our business model.

With the theme of Own the Future, high profile speakers, leaders of direct selling, media representatives and academia will be present at this momentous event. Emma Crosby, the well-known BBC journalist, will moderate the plenary sessions, and keynote speakers will share their vision of a fast-moving world in constant transformation, including Pascal Lamy, former Director of the World Trade Organization (WTO), and Bertrand Piccard, the Swiss aeronaut who flew around the world with “Solar Impulse,” the first solar-powered plane. 

Besides a CEO Panel discussion between four key leaders of the direct selling industry, the programme of the Congress features a range of interactive workshops:  

Generation Y. Also called millennials, they grew up with new technologies and bring a whole new vision of the workplace. Direct selling companies follow this trend closely as a growing number of young people are interested by the direct selling work.

The Collaborative Economy. This is a fast growing business trend. Its concept, based on a “doing more with less” approach, is in line with the current economic climate. How does direct selling relate to the collaborative economy? The success of this new peer-to-peer entrepreneurial business trend will push retailers and consumers to reinvent ways of doing business. 

The Evolution of Consumerism and Distribution. Today’s consumers are more, and often better, informed than the seller due to their habits of researching products and services online before making purchase decisions. How can companies adapt their strategies and business model to the new purchasing habits initiated by this digital revolution? Will customer loyalty be affected by this evolution, and if so, how? 

Social Media and Direct Selling. What is the future of social networks in this industry? What is the contribution of new technologies to sales methods, and how can these tools best be used?

The Company of the Future. Experts predict robots will take over 30% of our jobs by 2025 and many blue collar jobs will disappear. Flexibility, balanced and healthier life styles, new schedules at work—all of these new trends emerge, supported by new technologies. Direct selling companies must adjust their operations to these new trends. How can they meet this challenge?

Wellness Products: Tomorrow’s Health and Connected Tools. In the near future, scientists will be able to analyse everyone’s health with the help of connected tools such as the “health watch.” Will these new connected health tools make significant advances in the future and will they boost direct sales of wellness products that occupy an increasing share in the direct selling sector?

Be sure to be part of this event, and register now on https://www.wfdsa2017paris.com/.