August 18, 2017
Elaine Turner Expanding into Direct Sales
Elaine Turner, the Houston, Texas-based eponymous lifestyle brand, is expanding into the direct sales market. By introducing Elaine Turner Elite, a national network of independent personal stylists, the brand will create the opportunity for consumers to participate in a more personal, customized way.
“The retail landscape has changed,” said CEO Jim Turner. “We are seeing firsthand that consumers want to engage with luxury brands in a personal way across multiple platforms. We are empowering our customers to participate in a way that works for them.”
Elaine Turner Elite Stylists are independent, specially trained personal stylists who build intimate relationships with their network of clients through one-on-one personal styling sessions, in-home trunk shows and special events. Elite Stylists can outfit clients head-to-toe as well as offer unique services such as closet integration and body shape consultation.
Elaine Turner Elite Stylists can design a part-time or full-time opportunity to reach their personal, professional and financial goals. “I started this company 17 years ago with a mission to empower women, and this model empowers other women to create their own business on their own terms,” said Founder and Creative Director Elaine Turner. “In the end, that’s what we are all about and why our motors run: to empower women.”
Elite stylists are currently available in Texas, Louisiana, Florida, Georgia, Tennessee, Maryland, Pennsylvania, New Jersey, New York and Minnesota. Elaine Turner plans to offer the service in all 50 states by the end of 2017.
Elaine Turner has been featured on The Today Show and in InStyle, More, People, Redbook, Lucky, Southern Living and O, The Oprah Magazine. Her accessories have been seen on celebrities such as Eva Longoria, Debra Messing and Kathie Lee Gifford.