June 16, 2017
Young Living Essential Oils Wins PRSA Silver Anvil Award
Lehi, Utah-based Young Living™ Essential Oils was presented with a 2017 Silver Anvil Award by the Public Relations Society of America (PRSA) during a ceremony held last week in New York. The Silver Anvil Awards are among the most prestigious in the public relations industry and recognize the best of the best in brand communications and public relations.
Young Living took home the award for Events & Observances—Seven or Fewer Days (Consumer Events) for “The Lavender Room.” In December 2016, the wellness company was eager to provide New Yorkers with an opportunity to “take a breather” during the hustle and bustle of the busy holiday season. Through a partnership with leading global public relations firm Ketchum, its agency of record, Young Living developed an essential oil-infused pop-up installation along Fifth Avenue at Union Square in New York City. The Lavender Room—part meditative space and part sampling and pop-up shop—immersed busy New Yorkers in the relaxing bliss of Young Living’s Lavender essential oil and featured a quiet Zen-like room with a forest of more than 5,000 stems of fresh lavender. Passersby were invited inside The Lavender Room to sit for a few moments in peace and relaxation.
“During one of the most wonderful but stressful times of the year, we wanted to invite New Yorkers to take a quiet moment to re-center in this uniquely peaceful space,” said Andrea Neipp, Senior Director of Global Brand Awareness at Young Living Essential Oils. “The installation brought to life the power of pure essential oils through scent, and it created a haven of calm amidst the holiday hustle and bustle of Fifth Avenue to raise brand awareness and share the benefits of Young Living Essential Oils.”
Added Young Living Chief Operating Officer Jared Turner, “Young Living is honored to be recognized for extraordinary communications work among such highly regarded PR campaigns. Our quality commitment doesn’t just apply to our products; it is also reflected in the caliber of talent and expertise among our employees and staff within every department in the company.”
Young Living Essential Oils, which placed No. 22 on the DSN Global 100 ranking with $1 billion in sales for 2016, champions pure essential oils and distillation and continues its passionate commitment to empower individuals to whole-life wellness.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations.