June 01, 2015
Youngevity Acquires 2-Year-Old Jewelry Brand Mialisia
Youngevity Intl. is venturing further into fashion with the acquisition of direct selling jewelry brand Mialisia. Through an ongoing acquisition strategy, the California-based conglomerate has built a portfolio of more than 1,000 nutrition, lifestyle and telecommunications products.
Mialisia Founder Annelise Brown sold more than $1 million in inventory from her basement in the three years before she and her husband, Sean, officially launched Mialisia in July 2013. The Utah-based brand markets VersaStyle jewelry, a patent-pending design that can convert into a variety of styles. Mialisia brought former lia sophia President Tom Lang on board as COO in January.
The line is a complement to Youngevity’s couture apparel and jewelry brand, MK Collaborative, as well as its cosmetics and skincare products, CFO Dave Briskie said in the company’s statement.
“I am thrilled to see Youngevity leveraging its investment in the MK Collab by bringing other exciting companies and opportunities into the apparel and jewelry product category,” said Marisa Kenson, the celebrity fashion designer behind MK Collab. “The synergies that will come from product integration and cross-merchandising opportunities should provide for an exciting growth platform.”
The Mialisia deal gives Youngevity distributors and customers access to the brand’s offerings, and vice versa. Youngevity did not provide further details of the transaction.
In the first quarter of 2015, Youngevity acquired wide-ranging home and personal-care brand JD Premium and health and wellness brand Sta-Natural. The company also added energy services through a partnership with Energy Professionals.