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July 06, 2017

U.S. News

Youngevity Debuts New Addition to ProLine Collection

Chula Vista, California-based Youngevity International Inc., a leading omni-direct lifestyle company, is debuting Pürmeric™, the latest addition to its ProLine™ product collection.

Pürmeric contains 95 percent curcuminoids from certified organic turmeric root, delivering a high anti-oxidant capacity.

“We are proud to offer a powerful, organically sourced product that delivers the reported anti-oxidant benefits of curcumin,” said Steve Wallach, CEO and Co-Founder of Youngevity. “Pürmeric is our newest addition to the Youngevity Performance product line, which addresses exercise performance-based nutritional needs that supports athletes and weekend warriors alike with nutritional benefits tailored to their pursuit of fitness.”

Used for centuries in Ayurvedic and Chinese medicine, turmeric has been known to be an anti-inflammatory agent. According to Memorial Sloan Kettering Cancer Center, there are ongoing clinical trials to substantiate Eastern Medicine use of turmeric, and laboratory and animal studies do suggest that turmeric can reduce inflammation in animals. Anti-oxidants have become a recognized element of good nutrition, helping the body to combat free radicals by safely neutralizing them and preventing and reducing the damage they can cause to cells.

“Pürmeric delivers yet another example of our commitment to offering quality and science when we create a nutritional product or supplement,” said Dave Briskie, President and CFO of Youngevity. “…We are in the business of offering robust product entries that can compete strongly across the supplement spectrum.”

Youngevity was founded upon the pioneering principles of Dr. Joel Wallach. The ProLine collection of products was designed to provide specific systems of the body with advanced, targeted nutritional support.