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January 12, 2018

U.S. News

Youngevity Launches Social Selling Web Platform to Leverage Social Media Marketing

Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience.

The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site enables a mobile responsive user experience, fast and effective launches in new markets and reduced maintenance efforts.

“Social selling has become an increasingly popular marketing tool that leverages various social media outlets such as Facebook, Instagram and other forms of media,” said Youngevity President and CFO Dave Briskie. “This launch is an important benchmark in our overall business strategy. We anticipate that this platform will contribute to our organic growth in 2018 and beyond. We are forecasting hundreds of online socials selling events to take place each month.”

Youngevity’s 2017 launch of a social selling pilot program resulted in $4 million of organic revenue over the course of the program. The company anticipates this new selling system will provide further differentiation as Youngevity expands its omni-direct sales and marketing systems.

The new platform is being launched across six countries, including the United States, Canada, United Kingdom, Mexico, Australia and New Zealand.