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December 26, 2017

U.S. News

Youngevity to Ring NASDAQ Stock Market Opening Bell

Youngevity International Inc., an omni-direct lifestyle company, will take part in the NASDAQ seventh annual Fit Week on Jan. 3, 2018. The Chula Vista, California-based company will ring in the new year during the Stock Market Opening Bell ceremony at the NASDAQ MarketSite in Times Square.

In conjunction with the NASDAQ Fit Week festivities, the company anticipates launching a strategic campaign that will kick off with the bell ringing on Jan. 3.

“It is a huge honor to be selected as a NASDAQ Fit Week Company, and the timing is ideal for Youngevity as we plan to kick off a 2018 campaign that coincides perfectly with NASDAQ’s Fit Week theme,” said Youngevity Chairman and CEO Steve Wallach. “We will be announcing the details of this wellness campaign, complete with a new product launch, in the very near future.”

NASDAQ’s Fit Week is a platform that allows companies to generate exposure for their organizations, whether it is an important announcement or the celebration of a corporate milestone. Each bell ringing ceremony is hosted by a NASDAQ senior executive.

Youngevity was formed by the 2011 merger of Youngevity Essential Life Sciences with Javalution Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International Inc. in July 2013.