Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we have continued each year since: the Revenue Certification Form (RCF). In addition to an updated profile, each company is asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.
We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.
The following contains the ranking for the 2014 DSN Global 100 (based on 2013 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.
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2014 Rank |
Company Name |
2013 Revenue |
| 1 | Amway | $11.80B |
| 2 | Avon | $9.95B |
| 3 | Herbalife | $4.80B |
| 4 | Vorwerk | $3.70B |
| 5 | Mary Kay | $3.60B |
| 6 | Natura | $3.20B |
| 7 | Nu Skin | $3.18B |
| 8 | Tupperware | $2.67B |
| 9 | Belcorp | $1.96B |
| 10 | Oriflame | $1.95B |
| 11 | Primerica | $1.27B |
| 12 | Ambit Energy | $1.20B |
| 13 | Telecom Plus | $1.10B |
| 14 | Stream Energy | $867M |
| 15 | Yanbal | $848M |
| 16 | Miki | $783M |
| 17 | Thirty-One | $763M |
| 18 | Blyth | $750M |
| 19 | USANA | $718M |
| 20 | ACN | $700M |
| 21 | New Era | $678M |
| 22 | Market America | $547M |
| 23 | Amore Pacific | $520M |
| 24 | Forbes Lux | $489M |
| 25 | Scentsy | $485M |
| 26 | AdvoCare | $460M |
| 27 | It Works! Global | $456M |
| 28 | Noevir Holdings | $455M |
| 29 | Isagenix | $448M |
| 30 | COSWAY | $440M |
| 31 | YoFoto | $428M |
| 32 | Arbonne | $413M |
| 33 | Better Way | $407M |
| 34 | Nature’s Sunshine | $378M |
| 35 | For Days | $376M |
| 36 | Apollo | $340M |
| 37 | Team National | $332M |
| 37 | KK ASSURAN | $332M |
| 39 | Team Beachbody | $328M |
| 40 | LR Health & Beauty Systems | $323M |
| 41 | 4Life | $300M |
| 42 | Longrich | $292M |
| 43 | PM-International | $284M |
| 44 | Neways | $280M |
| 45 | Viridian Energy | $267M |
| 46 | Jeunesse | $257M |
| 47 | North American Power | $256M |
| 48 | MENARD | $255M |
| 49 | Southwestern Advantage | $253M |
| 50 | Elken | $233M |
| 50 | Origami Owl | $233M |
| 52 | Take Shape For Life | $229M |
| 53 | Vemma | $221M |
| 54 | Nerium | $219M |
| 55 | LG Household & Health Care | $215M |
| 55 | Organo Gold | $215M |
| 57 | Naris Cosmetics | $214M |
| 58 | Charle | $208M |
| 58 | LifeVantage | $208M |
| 60 | Pro-Health | $204M |
| 61 | CUTCO | $200M |
| 61 | HEIM & HAUS | $200M |
| 63 | Naturally Plus | $199M |
| 64 | Rodan + Fields | $196M |
| 65 | WorldVentures | $195M |
| 66 | Family Heritage Life | $192M |
| 67 | JAPAN LIFE | $188M |
| 68 | Huis Clos | $184M |
| 69 | GNLD | $178M |
| 70 | Mannatech | $177M |
| 71 | Giffarine | $176M |
| 72 | Enagic | $170M |
| 73 | Diana | $166M |
| 73 | BearCere’Ju | $166M |
| 75 | Hy Cite | $164M |
| 76 | Plexus | $160M |
| 77 | Princess House | $154M |
| 78 | Gano Excel | $150M |
| 79 | Zija | $144M |
| 80 | KOYO-SHA | $141M |
| 81 | Zhulian Marketing | $127M |
| 82 | Univera | $118M |
| 83 | Nikken | $115M |
| 84 | 5LINX | $112M |
| 85 | Vision International People Group | $96M |
| 85 | Arsoa Honsha | $96M |
| 87 | New Image | $95M |
| 88 | Nefful | $94M |
| 89 | Youngevity | $86M |
| 90 | Akasuka | $83M |
| 91 | Tastefully Simple | $79M |
| 92 | Kleeneze | $76M |
| 93 | ENERGETIX | $75M |
| 94 | Chandeal | $72M |
| 95 | Momentis | $71M |
| 95 | Seacret | $71M |
| 97 | Ion Cosmetics | $70M |
| 98 | Reliv | $68M |
| 99 | CVSL | $65M |
| 100 | Zurvita | $63M |
