Click here to order the June 2016 issue in which this article appeared.
IN THIS ISSUE:
- 2016 DSN Global 100 List
- The 2nd Annual North America 50 List
- 2016 DSN North America 50 List
- 2016 Profiles
- Growth Comes in All Shapes and Sizes for the Global 100
- DSN Honors the Global 100 with a Special Celebration
- Frequently Asked Questions about the Global 100 Ranking
- By The Numbers
DSN AWARDS:
- Bravo Leadership Award: Dream Builder: Magnus Brännström Defines Oriflame’s Path with Consistent Leadership
- Bravo Growth Award: Thriving Community: Technology Brings Le-Vel’s Growth Story to Life
- DSN Lifetime Achievement Award: A Legacy of Firsts: John Fleming
Click here to view the 2016 DSN North America 50 list.
DSN Announces the 2016 Global 100!
Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.
The following contains the ranking for the 2016 DSN Global 100 (based on 2015 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.
2016 Rank |
Company Name |
2015 Revenue |
| 1 |
$9.50B |
|
|
2 |
Avon + |
$6.16B |
|
3 |
$4.47B |
|
|
4 |
$4.00B |
|
|
5 |
$3.88B |
|
|
6 |
$3.70B |
|
|
7 |
$3.58B |
|
|
8 |
$2.41B |
|
|
9 |
$2.28B |
|
|
10 |
$2.25B |
|
|
11 |
$1.55B |
|
|
12 |
$1.41B |
|
|
13 |
$1.40B |
|
|
14 |
$1.35B |
|
|
15 |
$1.20B |
|
|
16 |
$1.17B |
|
|
17 |
$1.16B |
|
|
18 |
Jeunesse ++ |
$1.09B |
|
19 |
New Avon + |
$1.01B |
|
20 |
$1.00B |
|
|
21 |
$918M |
|
|
22 |
$890M |
|
|
23 |
$866M |
|
|
24 |
$862M |
|
|
25 |
$823M |
|
|
26 |
$821M |
|
|
27 |
Market America |
$791M |
|
28 |
$780M |
|
|
29 |
$748M |
|
|
30 |
Yanbal |
$747M |
|
31 |
$719M |
|
|
32 |
$693M |
|
|
33 |
$624M |
|
|
34 |
$597M |
|
|
35 |
$578M |
|
|
36 |
$549M |
|
|
37 |
$538M |
|
|
38 |
$516M |
|
|
38 |
$516M |
|
|
40 |
$502M |
|
|
41 |
$501M |
|
|
42 |
$448M |
|
|
43 |
$429M |
|
|
44 |
$406M |
|
|
45 |
$399M |
|
|
46 |
$384M |
|
|
47 |
$350M |
|
|
48 |
$349M |
|
|
49 |
$339M |
|
|
50 |
$328M |
|
|
51 |
For Days |
$325M |
|
51 |
$325M |
|
|
53 |
$324M |
|
|
54 |
$321M |
|
|
55 |
$308M |
|
|
56 |
$306M |
|
|
57 |
$299M |
|
|
58 |
$296M |
|
|
59 |
$273M |
|
|
60 |
$265M |
|
|
61 |
$254M |
|
|
62 |
$251M |
|
|
63 |
$225M |
|
|
64 |
$224M |
|
|
65 |
$204M |
|
|
66 |
$202M |
|
|
67 |
$198M |
|
|
68 |
$195M |
|
|
69 |
$190M |
|
|
70 |
$189M |
|
|
71 |
$180M |
|
|
72 |
$179M |
|
|
73 |
$178M |
|
|
74 |
$170M |
|
|
75 |
$167M |
|
|
76 |
$164M |
|
|
77 |
$157M |
|
|
78 |
$156M |
|
|
79 |
$154M |
|
|
80 |
$153M |
|
|
81 |
$151M |
|
|
81 |
$151M |
|
|
83 |
$149M |
|
|
84 |
$145M |
|
|
85 |
$140M |
|
|
86 |
$139M |
|
|
87 |
$135M |
|
|
88 |
$129M |
|
|
88 |
$129M |
|
|
90 |
$116M |
|
|
91 |
$112M |
|
|
92 |
$108M |
|
|
93 |
$105M |
|
|
94 |
$104M |
|
|
95 |
$90M |
|
|
95 |
$90M |
|
|
97 |
$83M |
|
|
98 |
$81M |
|
|
98 |
$81M |
|
|
100 |
$77M |
+ At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.
++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.
Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.
