Los Angeles-based Herbalife, the global nutrition company, announced that it continued in its 13th year as the official nutrition partner of the Nautica Malibu Triathlon and title sponsor of the Herbalife International Distance race, which kicked off the 31st Annual Nautica Malibu Triathlon presented by Equinox on Sept. 16.
“Our corporate sponsorship, along with our distributors and employees who compete, demonstrate our commitment to promoting a healthy, active lifestyle and further our purpose of making the world a healthier and happier place,” said Rich Goudis, Herbalife’s CEO.
Herbalife provided participants with CR7 Drive, a sports drink developed in partnership with Cristiano Ronaldo, which fuels an athlete’s workout while enhancing hydration, and Herbalife24® Rebuild Strength to support immediate and sustained muscle recovery. In addition, the company sponsored six hydration stations located along the course.
The Nautica Malibu Triathlon attracts 5,200 athletes. To date, the event has raised $12 million to support the Basic and Translational Cancer Research Program of the Children’s Center for Cancer and Blood Diseases at Children’s Hospital Los Angeles.
The triathlon is one of the nation’s most recognizable races because of the course’s breathtaking ocean views. The weekend event consisted of two separate races: the Herbalife International Distance race on Saturday, which included a 1.5-kilometer Pacific Ocean swim, a 40-kilometer bike course along the Pacific Coast Highway and a 10-kilometer run along the sands of Zuma Beach. The Classic Distance race on Sunday featured a half-mile ocean swim, a 17-mile bike course and a four-mile run.
