Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, has acquired the Gigi Hill handbag and accessory brand. The company also has entered into a long-term contract with Gabrielle “Gigi” DeSantis, co-founder of Gigi Hill, to lead the integration of Gigi Hill products.
Steve Wallach, Youngevity CEO, said, “We are impressed with the loyal following of the Gigi Hill brand and we are excited to be forging a partnership with Ms. DeSantis. We anticipate this partnership has the potential to create excitement and positively impact other verticals within Youngevity.”
Gigi Hill, based in Orange County, California, and started in 2007 by DeSantis and Co-Founder Monica Hillman, was born out of the need for women to have more stylish and functional handbags and luggage. The line will be marketed within Youngevity’s fashion and jewelry products where the company believes many strong cross-marketing opportunities exist. Gigi Hill’s new collection is expected to be available in the second quarter of 2018.
“We are extremely honored and excited to join the Youngevity team and its family of brands,” said DeSantis. “We feel Gigi Hill’s unique collection of travel and everyday accessories will thrive within Youngevity’s omni-direct platform. As part of Youngevity, our Stylists should greatly benefit from the robust earning opportunity and cross-selling benefits that exists within Youngevity.”
