In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its 10th annual 2019 DSN Global 100, an exclusive ranking of the world’s leading direct selling companies (based on 2018 revenue).
The DSN Global 100 is a collective effort to show the impact and potential of the $189 billion direct selling channel. Unveiled online at DirectSellingNews.com and soon to be featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 20 countries and represent aggregate revenue of over $75 billion.
“Each year, the DSN Global 100 event allows us to recognize the leading companies in direct selling today,” said Todd Eliason, Direct Selling News’s new Publisher and Editor in Chief. “The companies on the list represent a wide range of products and services, but they share a passion for developing a community of independent business owners who share those products and services with customers in their personal networks. It is a unique and powerful distribution channel.”
A number of takeaways from this year’s Global 100 list.
- 21 companies achieved more than $1 billion in net sales in 2018. That’s over one-fifth of the ranking. Collectively, these 21 companies generated $55 billion for the year.
- Mid-market companies—those between $300 million and $1 billion—are represented by 23 companies in this year’s ranking. Five companies are above $700 million, and another five above the half-billion-dollar mark.
- 15 companies are making their first appearance on the Global 100 list, including companies from Brazil, Korea, Taiwan, Germany, Malaysia, and Sweden.
For the seventh consecutive year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.8 billion in revenue, up 2.32 percent over last year. Avon Products, Inc., Herbalife Nutrition, Infinitus and Vorwerk rounded out the top five on this year’s list.
Bravo Award Winners Front and Center
The annual event celebrating the Global 100 took place on April 24, 2018, at the Renaissance Dallas at Plano Legacy West Hotel in Plano, Texas. During the dinner and awards ceremony, DSN also presented its Bravo Awards for excellence. MyDailyChoice/HempWorx was the first of two winners of the Bravo Growth Award for their extraordinary annual sales growth of 900 percent from 2017 to 2018. Color Street took home the second Bravo Growth Award for annual sales growth 881 percent from 2017 to 2018.
Color Street was inspired by New York’s “City That Never Sleeps” nonstop energy and wildly colorful fusion of cultures. The New York City-based company offers a vast array of colors and nail art design. Las Vegas-based MyDailyChoice/HempWorx has achieved astounding growth in just two years in business. Using cloud technology to cut overhead costs and taking advantage of the ever-growing consumer interest in hemp-derived products.
Jessica Herrin, founder, CEO of Stella & Dot’s Family of Brands received the Bravo Leadership Award for her exceptional leadership qualities that have propelled her company to extraordinary new heights. Naming her company after her beloved grandmothers, Jessica had the goal of revolutionizing entrepreneurial opportunities for women by creating a modern home-based opportunity. She envisioned a new kind of company that would allow today’s busy women to achieve unparalleled success and balance through a career they were passionate about.
Expanding beyond the flagship Stella & Dot line of accessories, the Family of Brands gives women greater opportunity to create a flexible social selling business opportunity that more precisely fits their goals as an Independent Business Owner. To date, the company has paid out more than $500 million in commissions to 50,000 independent business owners in six countries.
The Bravo Lifetime Achievement Award honors an individual who not only has made on a lifetime commitment to advocating the direct selling business model, but has been shining beacon in the professional contributions they have made to the direct selling community. Taking home the award is J. Stanley Fredrick, or “Stan” to his friends. He has been actively involved in the Direct Selling Association for more than 40 years. He has served on the Mannatech Board of directors since 2001 and was elected chairman in 2009. He also serves on the Board of Directors of Wineshop at Home, a part plan company.
In recognition of his lifetime of contribution to the industry, Stan has been inducted into the Direct Selling Association’s highest honor, the Hall of Fame. He is also in the Direct Selling Education Foundation Circle of Honor.
DSN created the Global 100 list to acknowledge the successes of individual direct selling companies and provide a clear picture of the magnitude of the industry. In its 10th year of undertaking this project, DSN continues its commitment to create a fair ranking that will showcase a transparent channel, thus providing credibility and consumer confidence as well as research support for those seeking information on direct selling companies.
All photos by: Debi Podvalova
