Plexus Worldwide announced that Ulli Lindauer has joined the company as chief marketing officer.
In her role, Lindauer will oversee all marketing strategies and initiatives with a primary responsibility to drive company growth by leveraging product management, digital marketing, communications, creative services and customer analytics.
“Ulli’s experience leading marketing for major consumer goods and luxury brands will greatly benefit Plexus as we continue to grow our brand and add new products,” said Janice Jackson, president of Sales and Marketing for Plexus. “She has an excellent reputation leading creative and effective marketing departments with major retail brands, e-commerce, and within the direct selling industry. We’re confident Ulli will be able to contribute to our teams and Ambassadors immediately.”
Lindauer has more than two decades of experience in consumer goods and luxury categories, including executive brand and marketing roles at Fossil Group – Armani Watch & Jewelry, Bond No. 9, Chanel and L’Oreal.
“Plexus has quickly grown into a direct selling industry leader thanks to its excellent products and well-regarded leadership team,” said Lindauer. “I’m excited to join this talented team and to contribute to its ongoing growth.”