Beachbody LLC and Myx Fitness LLC, an interactive cycling provider and strong competitor with Peloton, announced they will go public in a three-way merger with a firm affiliated with former TikTok executive Kevin Mayer. The combined value of the company is expected to total $2.9 billion.
Supported by a private investment of $225 million by institutional investors, The Beachbody Company will now become the umbrella parent company for three separate brands: Beachbody On Demand, Openfit and Myx.
The merger will be listed on the NYSE as ticker symbol BODY.
