From the December 2021 issue of Direct Selling News magazine.
THE HOLIDAYS ARE UPON US—I hope each of you are enjoying this special time of year with those that mean the most to you. This season reminds each of us of the importance of surrounding ourselves with family and friends; of giving back to our community; of creating an environment where everyone is welcome—an environment where there is always room at the inn.
These are some of the themes we cover in this month’s issue of Direct Selling News. In our cover story, we examine several of the companies in the channel committed to making the world a better place. And we discuss the surprising benefits to their bottom line. We also offer some practical tips on how to identify and edify the causes that mean the most to you and to your customers and field.
We also take a deep dive into diversity and inclusion. Direct selling has always prided itself on creating a viable opportunity and community for everyone. It should come as no surprise that the companies actively prioritizing inclusion are attracting more customers and distributors. DSU keynote speaker Simon T. Bailey generously shares his research in this month’s issue.
I think you’ll also enjoy our feature highlighting some of the most successful founders in the channel. What do they all have in common? They started out as distributors—learning the ups and downs of our channel from the ground up, pouring their experience and knowledge into dynamic, thriving companies.
This issue also features in-depth profiles on Kyäni and their resurgence and resilience in the face of unspeakable tragedy; and Oola, a fascinating startup with a product all of us benefit from—personal development tools and resources.
Finally, I’d like to thank our new Platinum Members: It Works!, Plexus, Prüvit and SeneGence, and our Premier Partners: Exigo, InfoTrax and Nexio. Your generous patronage and support allows DSN to provide even more in-depth research, advocacy, journalism, recognition and support to the channel.
From the DSN family to yours, we hope you have a safe and happy holiday season. Here’s to another amazing year!
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
