Rodan + Fields announced the debut of its new haircare line, featuring proprietary technology and a scalp-first approach to its new products.
Understanding that scalp is skin, Rodan + Fields leveraged its 15 years of experience in the skincare category to design a line that gets to the root of hair health: a nourished, energized and protected scalp.
Included in this new line are:
- VOLUME+—A 3-step shampoo, conditioner and densifying treatment that strengthens the skin’s natural moisture barrier for a more resilient scalp, while enhancing flat hair with body, shine and manageability
- DEFINE+ Curl Cream—Hair-defending polymers and hyaluronic acid prevent color fade and frizz to create defined, bouncier curls
- REFRESH+ Dry Shampoo—Chamomile and rice starch soothe the scalp and absorb oils to refresh hair between washes and extend styling
- SMOOTH+—Shampoo and conditioner work together with a Defrizz+ Oil Treatment to cleanse and support long-term healthy hair that is soft, smooth and less prone to breakage
