Founded | 2009
Headquarters | Lehi, UT
Top Executives:
Curtis Call, Chief Sales Officer
Josh Gagon, Chief Financial Officer
Products | Health and Wellness
As the industry adapts to change from every angle, health-and-wellness-focused Xyngular is no exception. But whether navigating market changes, supply chain challenges or pandemic-era uncertainties, Xyngular has kept culture at the heart of every decision.
A Culture that Adapts
Like so many companies launched in the last two decades, weight-loss leader Xyngular found hard-fought success in the face of adversity. The company was born in December 2009, on the heels of the global financial crisis. Just after its tenth year in business, the world screeched to a halt during the COVID-19 pandemic. But as Xyngular approaches its 14th birthday, the company has emerged from these challenges with both financial success and an even stronger sense of purpose. And that purpose is all about people, as Founders Rudy Revak and Marc Walker intended when they launched the company.
“Rudy Revak spent a significant portion of his career in this industry as a distributor, building a business, and he understands really well what they’re going through,” explains Curtis Call, Chief Sales Officer. “He understands what it takes to be successful on that side, and he has helped set that tone for us, pouring everything we have into helping people be successful. I know a lot of companies do these things, but we’ve made it our mission and an art form to really do it the right way, to treat people the right way. We’re not perfect. What we pride ourselves on is getting it right—figuring it out for the individual, what’s right for the company and right for them. And I think that’s one of the contributors to having a great culture.”
Xyngular’s culture of people pouring into people doesn’t just apply to the field; corporate employees have the same growth opportunities as distributors. And it’s clearly making an impact. Within the last five years, Xyngular has been named one of DSN’s Best Places to Work four times.
“We place a large emphasis on self-development and offer what we call a ‘League of Leaders’ program,” said Josh Gagon, Chief Financial Officer. “The League of Leaders program helps employees at Xyngular have a common vocabulary when discussing business and employee issues. The program also helps employees continue in their development. We want to help empower change not only in the lives of our field organization but also in the lives of our employees. We understand that for most employees, Xyngular will not be the last stop in their career. So, our hope is that while they’re at Xyngular, they will be given opportunities to grow in their respective fields and in leadership so that when the time comes that they move on in their careers, they can feel like Xyngular invested in helping them become more.”
When people are empowered and appreciated, they’re better prepared to adapt and respond when things change—which has been essential for most companies in recent years, including Xyngular.
“Since 2018, I believe the main theme for Xyngular has been our ability to adapt to rapidly changing environments,” Josh added. “In 2020, we went from planning for potential major slowdowns in sales to not being able to order product fast enough due to a very rapid sales increase. Since that time in April 2020 until present, we have had to adapt to major changes to our operating and sales environment. We have had to figure out how to scale up with the rapid increase in revenues and then how to reverse some of that scaling as revenues have softened.”
A Culture that Celebrates
Xyngular’s field of nearly 15,000 distributors isn’t just empowered—they’re celebrated. While the company’s compensation plan is simple and straightforward, Xyngular’s Passport Program offers distributors a unique “extra” that celebrates their achievements through a series of incredible international travel experiences.
“Our Partners can earn trips for two starting at just $10,000 in sales volume and other awards and trips that go up from there,” Josh explained. “We have around 10 total trips and awards in the Passport Program where our Partners can go places they may have never thought they would visit.”
“The Passport Program has been really unique,” Curtis added. “I’ve had a lot of colleagues in the industry ask me about it. It really keeps people motivated and moving towards something in their business because, while most people are building for income, people love to travel. Rudy has said that we want to give our partners the opportunity to live a life of adventure, and this is our way of delivering on some of those adventures that they might not otherwise create and book for themselves. It’s one of those things that continues to grow the culture. When you’re together and you’re meeting other people from all over the country or around the world and you’ve all come together and see all the things that we have in common, it really binds us together as part of the Xyngular community.”
During the pandemic, travel wasn’t the only celebration put on hold for Xyngular. State and local restrictions on large group gatherings relegated field achievement celebrations to Zoom—which just wasn’t good enough for the Xyngular family.
“We had many experiences during the pandemic where people had earned rewards, bonuses and awards,” Curtis shared. “We weren’t having in-person events, so we went out ‘Publishers’ Clearinghouse’ style and dispatched 17 teams. We went out around the country. We knocked on doors and handed them the bonuses that they had earned. It was just one of those things that show who we are as a company. We will go the extra mile. We will do those things for our partners to ensure that they’re having a great experience being a part of our company and being part of our culture.”
A Culture that’s Ready
Strengthened by a culture that has proven how well it can navigate change, Xyngular is preparing to adapt its portfolio to meet an evolving weight-loss marketplace. Prescription weight-loss possibilities have exploded onto the scene in the last year, presenting a new and urgent opportunity for Xyngular to adapt.
“Xyngular has primarily been a weight-loss company since its inception,” Josh said. “However, with the surge in medical weight-loss options, such as Ozempic, Wegovy and Mounjaro, we have been working on re-imagining what weight loss may look like as we move into the future. We have introduced a digestion line as well. However, as we look to continue to innovate and deal with the new medically assisted weight-loss options, I am excited for what other product lines we can introduce that may assist in reaching new geographics and demographics. We have learned it is very difficult to forecast the future in rapidly changing environments, but in the face of all this change, it’s so important to be agile and adapt to the best of your abilities.”
While this newest challenge isn’t without uncertainty, the Xyngular leadership team believes in the strength of their people and is excited to navigate this next season together.
“We’re in a place right now in our industry where we’re trying to solve challenges and innovate,” Curtis shared. “We’re innovating within our product space; we’re creating a number of new training programs for our distributors. Once we get these things launched and deployed into the field, really good things are coming for us. People are choosing Xyngular because they see a values-based company who lives up to their word and truly goes out of their way to get to know and to take good care of their people. I’m excited that with all these changes, we can bring more and more people into an opportunity that gives them the ability to build something that can be life-changing for them.”
From the November 2023 issue of Direct Selling News magazine.
