As Farmasi readies for it anticipated expansion into Brazil, the company has embarked on a campaign to engage with the Brazilian community, beginning with the rebranding of the iconic Rio de Janeiro Arena. Now known as the Farmasi Arena, the venue will serve as a hub for Farmasi’s activities in Brazil, including events, product launches and community gatherings, and will be a landmark that symbolizes what the company described as a “fusion of international excellence with local passion and flair.”
Farmasi’s rebranding is an effort by the leadership to show its dedication to becoming a key player in the country’s beauty and wellness sectors.
“We are incredibly excited to enter the Brazilian market, a landscape filled with potential and passion for beauty and wellness,” said Sinan Tuna, Farmasi CEO. “Our success in other countries has shown us the power of combining high-quality products with a strong, supportive community. Brazil offers a promising new horizon for Farmasi, and we are committed to making a significant impact here. The renaming of the Rio Arena to Farmasi Arena symbolizes our promise to be at the forefront of beauty and wellness innovation in Brazil.”
