Rodan + Fields announced a simplified business model. Starting September 1, Rodan + Fields will move away from the multi-level direct selling model to streamline the customer and Consultant experience.
When the new model takes effect on September 1:
- Consultants will begin participating in the new Affiliate program, which will only be available for existing Rodan + Fields Consultants.
- Under the new Affiliate program, existing Consultants who continue to sell products will receive increased commissions on customer sales and product discounts.
- Recruitment and commissions Consultants receive through product sales by those they have recruited will no longer be a component of Rodan + Fields’s model.
- Customers will find it easier to browse, discover and engage with the brand across its digital channels, and continue to benefit from the incredible passion and knowledge of the Consultant base.
“Since day one, our brand has been focused on giving people the proven results they desire in skincare and haircare through science-backed, dermatologist-created products,” said Dimitri Haloulos, CEO of Rodan + Fields. “We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate Consultants with a modern and meaningful earning opportunity.”
As part of the evolution of its business model, Rodan + Fields has also reorganized its corporate structure to support the future needs of the business, which resulted in the elimination of approximately 100 roles. The Company is grateful for the contributions of these individuals and is supporting them with the transition.
