DTC brand Full Glass Wine Co. announced the strategic acquisition of Scout & Cellar. Simultaneously, Full Glass Wine Co. announced the acquisition of discount wine provider Splash Wines, marking the fifth completed brand acquisition for the company in just over a year. This move is expected to position the company to surpass $125 million in revenue this year and $185 million by 2025.
“We recognized that both Splash Wines and Scout & Cellar have strong, passionate followings and bring unique offerings to the market,” said Neha Kumar, Full Glass Wine Co. Co-Founder and COO. “These beloved brands have the potential to reach even greater heights, and we are excited to provide them with the resources and support they need to succeed. Our DTC approach allows us to directly connect with consumers, offering curated selections and tailored recommendations that enhance the wine-buying experience.”
Scout & Cellar will now have access to Full Glass Wine Co.’s marketing resources and expertise in algorithm optimization and personalization, as well as its three US-based warehouses, but will maintain its distinct brand identity.
“By expanding our portfolio and fully embracing the direct-to-consumer model, Full Glass Wine Co. is offering wine enthusiasts unparalleled access to wines that align with their values and preferences,” said Louis Amoroso, Full Glass Wine Co. Co-Founder and CEO. “Our approach combines the strengths of the DTC model with advanced technology and data-driven insights, creating a unique customer experience that stands out in the market. This is the future of wine retail, and we’re proud to be leading the way.”
