Partner.Co’s European team delivered record-breaking sales on Black Friday, posting a year-over-year increase of 87%. Order averages doubled during the promotional period and created the single highest month for sales to date.
Led by Alain le Grelle, EMEA Vice President of Field Development, the EMEA team spent eight months preparing for the event, collaborating between the sales, operations, IT, marketing and logistics departments. This preparation allowed Partner.Co to ship 98% of orders within three days of ordering, averaging 3,200-3,500 shipments per day. The promotion also resulted in revenue drivers with long-term potential, including a 64% increase in new Brand Partner enrollments and an 86% increase in new customers.
“We love seeing it, truly,” le Grelle said. “We love the passion our Brand Partners have for Partner.Co and our products, and how motivated they are to get out there and share their successes with others while continuing to chase their own dreams.”
Cameron Bolt, EMEA Area President, attributed the success of the promotion to Brand Partners who connected to customers with urgency, as well as his team’s long hours, which included lengthy calls with Brand Partners and working weekends.
“What the team in Europe was able to do in eight short days is nothing short of astounding,” said John Wadsworth, Partner.Co Founder & Chief Brand Partner Officer. “We’ve been watching how hard they’ve worked the last eight months and to see the payoff for all their hard work is a wonderful feeling. Their commitment is the embodiment of why we started Partner.Co.”
